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It's interesting that fundamentally the product he sells is identical to his competitors, so people are choosing to buy from him for some feel-good factor.
One of the key points on the video is that he is doing well online after taking a gamble with Chappers, so I'm not sure what Kingfisher music in Fleet have to do with 40 million quids worth of online sales?
Remember, it's easier to criticise than create!
For me personally it only takes one bad experience with a shop to put me off, I had a bad experience with a rude salesman at a PMT once and will never buy from them. They sell the same stuff as Andertons for the same price, I'd much rather my money went to someone I like. When all the shops are selling the same things you need to give people a reason to choose you, good on Lee for being a genuine chap and playing the youtube card well, doesn't take a lot but it sets them above the rest in my book.
I play guitar and take photos of stuff. I also like beans on toast.
electric proddy probe machine
My trading feedback thread
Obviously Thomann have stayed as one store and let the on-line business become the monstrous turnover that it is today - last I knew they were around 600 million euro's revenue
Not easy to be the stand up front man of the business aka Steve Jobs but Lee is doing very well and very respected within the trade for what he is achieving - So much so that he will have many within the industry now wanting to come to him to promote their product/brand, as against having to chase them - A very powerful tool he has created and well done
The one piece of advice he gave me that really stuck, is that surrounding yourself with people who are good for business - no matter how difficult they may be - is paramount to success.
That alone is a skill that takes the patience of a saint... in some cases at least.
Many guitars have a re-sale value. Some you'll never want to sell.
Stockist of: Earvana & Graphtech nuts, Faber Tonepros & Gotoh hardware, Fatcat bridges. Highwood Saddles.
Pickups from BKP, Oil City & Monty's pickups.
Expert guitar repairs and upgrades - fretwork our speciality! www.felineguitars.com. Facebook too!
https://beta.companieshouse.gov.uk/officers/Z3e9DsjfXFvkybbx-xWLPAfsWSM/appointments
Probably the dissolved one
Doesn't seem to matter about brand or price range, any time I look something up Andertons are always extra. And if I push the button I also seem to end up going with GAK.
Feels like I can't go anywhere in the guitar realm without them and their associates being a topic of conversation.
electric proddy probe machine
My trading feedback thread