Is it me or are TV ads trying too hard to be multicultural and in the process actually being racist ?
I see lots of ads with interracial couples but it always seems to be a white guy with a black, usually African/Afro-Caribbean woman. Rarely it will be an Asian woman. In any case, the number of interracial couples on adverts seems to exceed the actual proportion in real life by a significant degree.
However, even rarer, to the point that I can't recall ever seeing any of them, are couples where; both partners are black or any combination of a white woman with any other race.
It's almost as if the ad agencies are thinking "Right, we want to appear modern and with-it, so we'll have an interracial couple. It will have to be a white bloke as white men with women of other races is acceptable. We can't reverse that as a white woman choosing a black guy, or worse, an Asian man over a white guy is too controversial. We can't have them both black as what's the point in doing that? We're not going to appeal to anyone other than the black minority. At a push, we might consider a homosexual couple but it will have to be two women.... we can't have two gay men, that's likely to alienate some viewers plus it doesn't have the sex fantasy element of two women getting jiggy with it."
Has anyone else noticed this or am I just missing all the ads that balance it all out ?
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Chips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming
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Just because you're paranoid, don't mean they're not after youChips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming
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Supergirl, The Green Arrow, Flash, All the Marvel Series on Netflix and Even "Once upon a time".
In the north particularly there there is a significant percentage of speedboat owning chavs, largely due to a controversial 80's Tory social mobility policy code named 'Bullseye'
I guess ad agencies have been accused of using stereotypes ( the good looking white couple )and so now want to play with or invert those. There are a lot of non British ads too ( things like mobile phones or cars especially) so the advertisers will have been looking for their ideal pan European couple.
If if I take any notice of to ads it usually concerns me that the programmes I watch seem to have a demographic of people interested in either paying for their own funerals or playing Nintendo so either way I should be watching something more age appropriate.
It would be wrong to disparage these ads - they've kept Parker pens in business....
I hardly see any on the streets
Not controversial at all. Just having a conversation with me peeps.
Chips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming
Yeah. And don't get me started on all the hetero couples. They seem to be everywhere!!
I'm fairly sure there's also a trend in ads that flick between scenarios - a few seconds each of a white family, elderly couple, Asian family,etc, sort of saying we love everybody and everybody loves us.
Chips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming
Remember, it's easier to criticise than create!
I believe that a LOT of people, probably over 50%, are closet racists to some degree, most probably not even realising it. Though perhaps the word 'racist' is too strong, when it really is about the phenomenon of suspicion and concern about other nationalities or folks who are different to you, particularly if they are moving in next door. That's less of an overt dislike than a natural suspicion of something they've never had any experience of.
Chips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming
Being in a mixed race marriage myself, I have noticed it.
But racist it it not, unless you're a pathetic Daily Mail whitey. Are you?
Remember, it's easier to criticise than create!