You can now 'sponsor' the Andertons Youtube channel...apparently. EDIT - Now retracted for Patreon..

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  • digitalscreamdigitalscream Frets: 15117
    Jack_ said:

    That doesn't stop people questioning whether it's the right thing to do, just because it's profitable.
    Just to address this point, because I missed it - almost everyone on here declared that the video in which Lee railed against the bullying culture prevalent online was a huge mistake, he didn't know what he was doing and it would only result in reduced viewing figures etc. They were proven 100% wrong on that score, similar to the way all the declarations in this thread about what the channel costs are, how much it costs to get famous guests on there etc etc have been proven wrong through the use of actual facts.

    It's fine to question decisions, sure, but that has to be done in the context of the fact that the person who's actually doing it - and has proven to be more successful at that than most in the industry (and all of the people in this thread) - probably has a much better idea of what works and what doesn't.

    Ask yourself this: if you were running a bricks-and-mortar music shop struggling to engage customers in the modern age...would you put a thread up on this forum asking what to do, or would you ask Lee Anderton for advice? I know which way I'd go.
    "Mains is ouchy if you get it up you" - Sporky
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  • Adam_MDAdam_MD Frets: 3300
    Jack_ said:

    That doesn't stop people questioning whether it's the right thing to do, just because it's profitable.
    Just to address this point, because I missed it - almost everyone on here declared that the video in which Lee railed against the bullying culture prevalent online was a huge mistake, he didn't know what he was doing and it would only result in reduced viewing figures etc. They were proven 100% wrong on that score, similar to the way all the declarations in this thread about what the channel costs are, how much it costs to get famous guests on there etc etc have been proven wrong through the use of actual facts.

    It's fine to question decisions, sure, but that has to be done in the context of the fact that the person who's actually doing it - and has proven to be more successful at that than most in the industry (and all of the people in this thread) - probably has a much better idea of what works and what doesn't.

    Ask yourself this: if you were running a bricks-and-mortar music shop struggling to engage customers in the modern age...would you put a thread up on this forum asking what to do, or would you ask Lee Anderton for advice? I know which way I'd go.
    @Digitalscream I completely agree with everything you’ve said in this thread.  
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  • Musicman20Musicman20 Frets: 860
    Jack_ said:

    That doesn't stop people questioning whether it's the right thing to do, just because it's profitable.

    Ask yourself this: if you were running a bricks-and-mortar music shop struggling to engage customers in the modern age...would you put a thread up on this forum asking what to do, or would you ask Lee Anderton for advice? I know which way I'd go.
    Personally, I would never get involved in running a music store. I’ve been close friends and a customer of specialty music stores and it’s not for me.

    If I WAS in that scenario, I’d realise the market was cornered by Andertons, GAK etc and consider career options.
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  • Musicman20Musicman20 Frets: 860
    I think it’s only fair that we all allow opinions (as long as they aren’t offensive) about this topic without coming across as a little aggressive. Some people are clearly a bit ‘miffed’ about the concept of paying one YouTube channel, whoever it may be. That’s fine. 
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  • FreebirdFreebird Frets: 2499
    edited June 2018
    I thought we were discussing the merits of YouTube channels charging money to view their content? I'm just trying to assertain what it is that Andertons are trying to do.

    The existing video content for sale model that I know is the one used by Lick Library, Justin Guitar, Ask Video, Lynda.com, etc., which are separate entities supported by their own website infrastructure.
    “When you strike at a king, you must kill him.” ― Ralph Waldo Emerson
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  • FreebirdFreebird Frets: 2499
    edited June 2018
    So, when he uses the existing - and well-established - opportunity to monetise some of that 85%, you carp and criticise and imply that this is all for his ego. Got it.
    Not at all, it's just that I've never come across a YouTube channel asking for money before, and using that as their business plan. Like I said above, all the people I have seen doing paid content run it from their own unique website with some kind of subscription model.
    “When you strike at a king, you must kill him.” ― Ralph Waldo Emerson
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  • soma1975soma1975 Frets: 1357
    edited June 2018
    Youtube pretty much only works because it is 'free to air'. I believe people have a concern about this being the thin end of the wedge and if there is tiered youtube service for those with money and those without then that raises some issues.

    I agree with the poster who said Andertons would be far better off scaling back instead of trying to saturate and corner the market and ask for sponsorship, but that's just my opinion. 

    My Trade Feedback Thread is here

    Been uploading old tracks I recorded ages ago and hopefully some new noodles here.
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  • guitars4youguitars4you Frets: 5989
    tFB Trader
    Jason said:
    On the Steve Vai 'promotion' front - I recall the last big Guitar Show at Olympia, around 10 years ago, when Steve Vai was booked to make an appearance and run a master class - can't recall how much the masterclass was, but limited to say a 100 paying customers - Approx 60/90 mins lecture and around £100  (or more) for you to pay -  @Jason might recall the actual cost of this, but Steve Vai charged the show organisers around 20K - Apart from him playing an Ibanez JEM at the masterclass, there was no tie in whatsoever with Ibanez on this as a co-sponsor 
    Steve Vai was around £20K appearance fee, but its more than that, usually its flights, 5 star hotel, limo etc, Nile Rogers was £25K + etc, I'm told Nita Strauss is £10K + etc.

    One thing you have to bear in mind is that, whilst Steve Vai maybe an Ibanez endorsee, Ibanez is distributed in the UK by Headstock Distribution, therefore they don't have any real deal with him, Ibanez Japan may send him over to do something, but unless it comes from HQ its a deal between Steve Vai and whoever wants his time.

    You find some golden ones out there that don't charge, but they are few and far between. Have you ever looked at how much first class flights are from Los Angeles (that is pretty much where they all live) and London?

    Its about £6K, no cheapo hotels (approx £400 a night, plus food) and a driver

    Hope that helps
    thanks Jason - I thought it was around 20K at the time - Thought you have some info/memory on this
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  • HaychHaych Frets: 1039
     They had an advert on the back cover of Guitarist boasting about 100,000,000 YouTube views. This is what your channel subscription will pay for.

    The gear they play is used for shop demo anyway, so all they are out is cost of the camera sound gear and the wages of those involved (which probably comes from advertising budget) 
    Probably a good thing that you're not their accountant, because you forgot a few little things. Off the top of my head...

    - the cost of the premises (they bought a house for it to keep it away from the noise of the warehouse and the shop)
    - the additional business rates
    - soundproofing and acoustic treatment
    - paying the guys (I believe Rob, Bea and Pete are all freelance)
    - editing
    - promotion for the channel itself
    - paying guests (might come as a shock to know that Steve Vai, John Petrucci et al don't do this sort of thing for free)...etc etc.


    Wait, what?! Back up there just a little bit! They bought a house to keep away from the noise of the warehouse and the shop? 

    Ok I can fully understand the need for a quiet environment but, they bought a house?????

    So if I have this right, and I accept I might be waaaaaaaaay off whack here but, if I chose to pay to subscribe to see the extra bits I’m essentially propping up Lee Anderton’s property portfolio?

    Oh I’m sure it’ll be nicely wrapped up in legalities and “belong” to the business, of course (eye roll).

    No wonder it’s costing them a fortune to keep the channel going!
    Wherever there is a human being, there is an opportunity for a kindness.

    Tom Anderson Drop Top Classic for sale here.
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  • darthed1981darthed1981 Frets: 3656
    Freebird said:
    So, when he uses the existing - and well-established - opportunity to monetise some of that 85%, you carp and criticise and imply that this is all for his ego. Got it.
    Not at all, it's just that I've never come across a YouTube channel asking for money before, and using that as their business plan. Like I said above, all the people I have seen doing paid content run it from their own unique website with some kind of subscription model.
    It is pretty common these days, most of the Youtubers I follow have a Patreon site, like that blues singer girl who posts videos on a Tuesday, forget her name :expressionless: The youtube subscription thing is pretty new but a logical extension of the same thing.
    Warning: this post may contain overtly affectionate references to the irreplaceable Mary Spender, and if you are reading this, Hi Mary!
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  • darthed1981darthed1981 Frets: 3656
    Haych said:
    Wait, what?! Back up there just a little bit! They bought a house to keep away from the noise of the warehouse and the shop? 

    Ok I can fully understand the need for a quiet environment but, they bought a house?????

    So if I have this right, and I accept I might be waaaaaaaaay off whack here but, if I chose to pay to subscribe to see the extra bits I’m essentially propping up Lee Anderton’s property portfolio?

    Oh I’m sure it’ll be nicely wrapped up in legalities and “belong” to the business, of course (eye roll).

    No wonder it’s costing them a fortune to keep the channel going!
    Lee Anderton would, if the business were to "give" him the house as part of a dividend, have to pay a huge amount of tax on it.

    Ultimately, businesses do pay very high benefits to their owners, but ermm, why not?  Lee has built Andertons up from a small local guitar shop into a massive online brand, does he have no right to a financial return from that personally?
    Warning: this post may contain overtly affectionate references to the irreplaceable Mary Spender, and if you are reading this, Hi Mary!
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  • GassageGassage Frets: 22906
    I'm hearing Rob Chapman may have done a term sponsorship deal with Advanced Hair Studios.

    Donald Trump has spoken movingly about 7-Eleven. It reminded him, he said, of the way Americans came together in 1941 after Pearl Necklace.

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  • valevale Frets: 1047
    edited June 2018
    soma1975 said:
    Youtube pretty much only works because it is 'free to air'. I believe people have a concern about this being the thin end of the wedge and if there is tiered youtube service for those with money and those without then that raises some issues.

    I agree with the poster who said Andertons would be far better off scaling back instead of trying to saturate and corner the market and ask for sponsorship, but that's just my opinion. 

    i think the problem is that they are in a nowhere land of trying to define (on the hoof) who they are & what they are trying to do, and to & for whom, and all the while they are flailing around the clock is ticking & the costs are piling up (a microcosm for this whole country atm, but another thread...).

    they used to be a demo channel for a shop. then they tried to be a comedy skit channel (top gear with guitars), now there's a forum & merch.

    my fav youtube channels are either the 'one person in a bedroom talking to camera' kind. they are really the heart & soul & core of what i think makes that medium great. so don't need acces to big resources.
    & then there's educational stuff to do with my science & space interests (conferences & explainers of theories & discoveries). either institutions publishing material or free access tv companies (PBS etc) with little youtube spin offs. so already have acces to big resources.

    the idea of a 'kind of but not' tv company run by 'kind of but not' employees tacked onto a big shop that 'kind of is & yet isn't' benefitting from the whole venture... sounds 'kind of' half-baked.
    hofner hussie & hayman harpie. what she said...
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  • HaychHaych Frets: 1039
    Haych said:
    Wait, what?! Back up there just a little bit! They bought a house to keep away from the noise of the warehouse and the shop? 

    Ok I can fully understand the need for a quiet environment but, they bought a house?????

    So if I have this right, and I accept I might be waaaaaaaaay off whack here but, if I chose to pay to subscribe to see the extra bits I’m essentially propping up Lee Anderton’s property portfolio?

    Oh I’m sure it’ll be nicely wrapped up in legalities and “belong” to the business, of course (eye roll).

    No wonder it’s costing them a fortune to keep the channel going!
    Lee Anderton would, if the business were to "give" him the house as part of a dividend, have to pay a huge amount of tax on it.

    Ultimately, businesses do pay very high benefits to their owners, but ermm, why not?  Lee has built Andertons up from a small local guitar shop into a massive online brand, does he have no right to a financial return from that personally?
    He has every right to do as he pleases, but setting yourself up with unnecessarily high overheads and then asking for sponsors because it’s costing a fortune to run doesn’t sit right, sorry. That’s my own personal opinion, I accept others may not agree with me. 
    Wherever there is a human being, there is an opportunity for a kindness.

    Tom Anderson Drop Top Classic for sale here.
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  • digitalscreamdigitalscream Frets: 15117
    Haych said:

    So if I have this right, and I accept I might be waaaaaaaaay off whack here but, if I chose to pay to subscribe to see the extra bits I’m essentially propping up Lee Anderton’s property portfolio?

    Oh I’m sure it’ll be nicely wrapped up in legalities and “belong” to the business, of course (eye roll).

    No wonder it’s costing them a fortune to keep the channel going!
    ZOMG! A business buying assets by expecting customers to pay for its services! That's it, I'm boycotting every business out there. How dare they? :D

    soma1975 said:
    Youtube pretty much only works because it is 'free to air'. I believe people have a concern about this being the thin end of the wedge and if there is tiered youtube service for those with money and those without then that raises some issues.

    I agree with the poster who said Andertons would be far better off scaling back instead of trying to saturate and corner the market and ask for sponsorship, but that's just my opinion. 

    Have you been living in a cave for the last five or six years? Patreon, Twitch, YouTube etc have been doing this for years. It's very common, and lots of people are making very good money from it because people are willing to give small amounts of money to support the channels they like in return for extra benefits.
    "Mains is ouchy if you get it up you" - Sporky
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  • toescantalktoescantalk Frets: 105
    Sounds like the demos will be free, but you can pay for more banter and "humour". So no one loses, except people with a bad sense of humour and bank balance.
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  • Musicman20Musicman20 Frets: 860

    In other similar news, I saw a social media post that Chapman Guitars have increased their prices to make sure that everyone who manufacturers them gets paid properly. Another interesting topic....

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  • Jack_Jack_ Frets: 3155
    edited June 2018
    soma1975 said:
    Youtube pretty much only works because it is 'free to air'. I believe people have a concern about this being the thin end of the wedge and if there is tiered youtube service for those with money and those without then that raises some issues.

    I agree with the poster who said Andertons would be far better off scaling back instead of trying to saturate and corner the market and ask for sponsorship, but that's just my opinion. 

    Have you been living in a cave for the last five or six years? Patreon, Twitch, YouTube etc have been doing this for years. It's very common, and lots of people are making very good money from it because people are willing to give small amounts of money to support the channels they like in return for extra benefits.
    Aye, but this is one of the first instances I can think of where a fairly big existing entity has decided to change to this funding source.

    Traditionally patreonage has supported singular or small staff entities with a core/sole purpose. This is one of the first times I've come across a successful business trying to fund another part of their business this way.

    Could it not set a precedent? Doesn't small personal banking make little to no money for banks? So could the banks come out and say, for the service of providing you all with free cash withdrawals we'd like you to donate to us?

    Or a bar/restaurant like Weatherspoons saying that the bar part of the business is a loss-leader, so would you please become a patreon of our bar?
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  • HaychHaych Frets: 1039
    Haych said:

    So if I have this right, and I accept I might be waaaaaaaaay off whack here but, if I chose to pay to subscribe to see the extra bits I’m essentially propping up Lee Anderton’s property portfolio?

    Oh I’m sure it’ll be nicely wrapped up in legalities and “belong” to the business, of course (eye roll).

    No wonder it’s costing them a fortune to keep the channel going!
    ZOMG! A business buying assets by expecting customers to pay for its services! That's it, I'm boycotting every business out there. How dare they? :D
    Like I’ve said before, nobody is obliged to agree with my POV. 

    However, that said, regarding the whole house thing, my personal thought process would have gone something like this:

    So I’m gonna buy a house to do the whole YouTube thing. So overheads are going to be massive. Is it affordable? Can I prove a business case for it? Does it work on a business plan?

    If any of the answers to those questions are no, then you need to ask yourself the validity of going ahead with it. 

    Aha! I hear you say, but what if the business plan included said subscription/sponsor service via YouTube?

    Then its a risky business plan as how can you forecast what your subscription uptake will be, and the fact that you’ve factored your subscribers into your business plan paying for the effing house is a bit of a wtf from my perspective. 

    Still, for all my waffle the guy has much more business acumen than me so my opinion is worth zip. But while other businesses are looking to cut costs and reduce overheads, from my point of view, Anderton’s seem to have a nonchalant attitude if the purchase of a house is necessary to churn out a few YouTube vids. 

    Maybe there’s some good tax breaks to be had, I don’t know?

    Again, just my own view, nobody is obliged to agree. 
    Wherever there is a human being, there is an opportunity for a kindness.

    Tom Anderson Drop Top Classic for sale here.
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  • Musicman20Musicman20 Frets: 860
    edited June 2018

    I'm not a 'blues' player as such, but one of the guys I like, who genuinely seems to be very knowledgable, is 'intheblues'.

    He has built a fanbase, and I've never donated money, but it seems more like this is his career along with his band, and he never seems to go on about money...and just comes across very genuine.


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  • digitalscreamdigitalscream Frets: 15117

    I'm not a 'blues' player as such, but one of the guys I like, who genuinely seems to be very knowledgable, is 'intheblues'.

    He has built a fanbase, and I've never donated money, but it seems more like this is his career along with his band, and he never seems to go on about money...and just comes across very genuine.

    This appears to be a very British hangup - the idea that asking for money is somehow an underhand or morally corrupt practice (apologies if I've missed your point there).

    For my part, I'm happy to support the channels I like by using their Patreon (or other means), because I want them to make more content like that. Without money through those services, the people running the channels would have to get a job, and thus make less content that I like; it's no different to supporting bands by giving them money in return for merch or music.
    "Mains is ouchy if you get it up you" - Sporky
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  • Jack_Jack_ Frets: 3155

    I'm not a 'blues' player as such, but one of the guys I like, who genuinely seems to be very knowledgable, is 'intheblues'.

    He has built a fanbase, and I've never donated money, but it seems more like this is his career along with his band, and he never seems to go on about money...and just comes across very genuine.

    This appears to be a very British hangup - the idea that asking for money is somehow an underhand or morally corrupt practice (apologies if I've missed your point there).

    For my part, I'm happy to support the channels I like by using their Patreon (or other means), because I want them to make more content like that. Without money through those services, the people running the channels would have to get a job, and thus make less content that I like; it's no different to supporting bands by giving them money in return for merch or music.
    Except in this instance the band makes a good living selling their music but they're asking you to become a patreon because their live DVDs don't break even.
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  • darthed1981darthed1981 Frets: 3656
    Like I’ve said before, nobody is obliged to agree with my POV. 

    However, that said, regarding the whole house thing, my personal thought process would have gone something like this:

    So I’m gonna buy a house to do the whole YouTube thing. So overheads are going to be massive. Is it affordable? Can I prove a business case for it? Does it work on a business plan?

    If any of the answers to those questions are no, then you need to ask yourself the validity of going ahead with it. 

    Aha! I hear you say, but what if the business plan included said subscription/sponsor service via YouTube?

    Then its a risky business plan as how can you forecast what your subscription uptake will be, and the fact that you’ve factored your subscribers into your business plan paying for the effing house is a bit of a wtf from my perspective. 

    Still, for all my waffle the guy has much more business acumen than me so my opinion is worth zip. But while other businesses are looking to cut costs and reduce overheads, from my point of view, Anderton’s seem to have a nonchalant attitude if the purchase of a house is necessary to churn out a few YouTube vids. 

    Maybe there’s some good tax breaks to be had, I don’t know?

    Again, just my own view, nobody is obliged to agree. 

    Yes, but presumably you only posted your point of view because you were happy to discuss it, which is all we are doing?

    All the stuff about overheads etc. is Lee's problem and his alone.  If he wants to open another income stream with a "premium" tier then he can, nobody is obligated to pay it.

    EVERY business takes advantage of tax breaks, is that bad?

    I thought your earlier post was interesting because you had a problem with "sponsored", so is your issue partly that the business move is sort of phrased as a friendly "come help us cover our costs like a trooper" rather than anything about the decision to use the youtube "sponsorship" mechanism in itself?
    Warning: this post may contain overtly affectionate references to the irreplaceable Mary Spender, and if you are reading this, Hi Mary!
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  • digitalscreamdigitalscream Frets: 15117
    Haych said:

    Aha! I hear you say, but what if the business plan included said subscription/sponsor service via YouTube?

    Then its a risky business plan as how can you forecast what your subscription uptake will be, and the fact that you’ve factored your subscribers into your business plan paying for the effing house is a bit of a wtf from my perspective. 
    Out of curiosity, how many business plans do you suppose are risk-free?
    "Mains is ouchy if you get it up you" - Sporky
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  • digitalscreamdigitalscream Frets: 15117
    Jack_ said:

    I'm not a 'blues' player as such, but one of the guys I like, who genuinely seems to be very knowledgable, is 'intheblues'.

    He has built a fanbase, and I've never donated money, but it seems more like this is his career along with his band, and he never seems to go on about money...and just comes across very genuine.

    This appears to be a very British hangup - the idea that asking for money is somehow an underhand or morally corrupt practice (apologies if I've missed your point there).

    For my part, I'm happy to support the channels I like by using their Patreon (or other means), because I want them to make more content like that. Without money through those services, the people running the channels would have to get a job, and thus make less content that I like; it's no different to supporting bands by giving them money in return for merch or music.
    Except in this instance the band makes a good living selling their music but they're asking you to become a patreon because their live DVDs don't break even.
    And what would be wrong with that? If they can see a customer requirement to continue making those DVDs, then offering the outtakes in return for a small extra payment to make it more viable seems...quite sensible to me.
    "Mains is ouchy if you get it up you" - Sporky
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  • soma1975soma1975 Frets: 1357
    edited June 2018
    vale said:
    soma1975 said:
    Youtube pretty much only works because it is 'free to air'. I believe people have a concern about this being the thin end of the wedge and if there is tiered youtube service for those with money and those without then that raises some issues.

    I agree with the poster who said Andertons would be far better off scaling back instead of trying to saturate and corner the market and ask for sponsorship, but that's just my opinion. 

    i think the problem is that they are in a nowhere land of trying to define (on the hoof) who they are & what they are trying to do, and to & for whom, and all the while they are flailing around the clock is ticking & the costs are piling up (a microcosm for this whole country atm, but another thread...).

    they used to be a demo channel for a shop. then they tried to be a comedy skit channel (top gear with guitars), now there's a forum & merch.

    my fav youtube channels are either the 'one person in a bedroom talking to camera' kind. they are really the heart & soul & core of what i think makes that medium great. so don't need acces to big resources.
    & then there's educational stuff to do with my science & space interests (conferences & explainers of theories & discoveries). either institutions publishing material or free access tv companies (PBS etc) with little youtube spin offs. so already have acces to big resources.

    the idea of a 'kind of but not' tv company run by 'kind of but not' employees tacked onto a big shop that 'kind of is & yet isn't' benefitting from the whole venture... sounds 'kind of' half-baked.
    Absolutely, and while everyone is talking up Andertons' production values that is only in relation to the guy in his bedroom using his iphone. They are not a TV company and aside from the fact it is a subject we are all interested in, it's not made even to QVC standards and so if they were serious they'd need to invest in people to really help shape the content and have a proper director and camera team. 


    My Trade Feedback Thread is here

    Been uploading old tracks I recorded ages ago and hopefully some new noodles here.
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  • Musicman20Musicman20 Frets: 860
    edited June 2018

    I'm not a 'blues' player as such, but one of the guys I like, who genuinely seems to be very knowledgable, is 'intheblues'.

    He has built a fanbase, and I've never donated money, but it seems more like this is his career along with his band, and he never seems to go on about money...and just comes across very genuine.

    This appears to be a very British hangup - the idea that asking for money is somehow an underhand or morally corrupt practice (apologies if I've missed your point there).

    For my part, I'm happy to support the channels I like by using their Patreon (or other means), because I want them to make more content like that. Without money through those services, the people running the channels would have to get a job, and thus make less content that I like; it's no different to supporting bands by giving them money in return for merch or music.


    I think the only hangup for some is a large successful business advertising products, then asking for people to sponsor them to do so. So, to some it looks like you are paying for a product to be adverstised to you.

    'Intheblues' and many others, as far as I am aware, mostly don't have stores (some may) and aren't really benefitting from spending hours making patches for a Fender digital amp (although some may), for example.

    There is literally millions of hours of content for guitar on Youtube now. As I've said, in my opinion it is oversaturated and everyone wants a slice.

    In my opinion, paying £15 for a bands vinyl is totally different to paying someone to produce Youtube content. I would get much more pleasure from owning the vinyl as the main reason I watch guitar/bass/music Youtube videos is because I love music, the other parts of it like the geekery around pedals is fun, but it is nowhere as essential, to me, as the music itself.

    As a boring pointless piece of background, I have never entered the world of music expecting to make money off it. Ever. I have toured with small DIY punk and hardcore bands, played in decent indie bands, and even gone the covers route, but I never expect to make profit off it. With the covers stuff, eventually you do...once you have paid your costs to get the band ready for playing. But covers really isn't for me.

    My friend and I ran a small night that involved bands and ourselves DJing, and we only charged for the band nights. When we dj'ed, it was free entry. We just enjoyed it.

    It may be the cliched punk ethic of 'I'm doing this because I absolutely have to and love it' that steers me towards that approach....all of my band members were the same. We lost money, all the time....we didn't care. It was a fun hobby.

    But then, at the time I was preparing for my actual paid career, which cost THOUSANDS to train for, and is very rarely funded by anyone but the person who wants to do it.

    We all have different views....that's my rather strange one!

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  • guitarfishbayguitarfishbay Frets: 7581
    I don't see what is wrong with this business model.  If anything it's pretty honest and transparent.  It may well end up being the 'sustainable' future of anything arts related.

    Here's X amount of content for free, we'll still make it.

    Here's X way to pay if you'd like to, and we'd like to give you additional content for this transaction.

    There comes a point where people don't need or want any more physical stuff.  Digital stuff still costs money to produce, but by majority most don't want to pay for it.  Some however do, so let them. 

    Then everyone wins.  The content creators can have a more stable income and budget, and all the people who don't want to pay still get to enjoy the same stuff for free.  

    Who is the loser in this scenario?
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  • Musicman20Musicman20 Frets: 860

    Who is the loser in this scenario?

    I do agree with that. No one, ultimately. Although I think £4.99 /$4.99 for one channel, amongst thousands, is a little excessive when you compare it to say Netflix costs. Apparently Youtube set the bar at that price though.

    Maybe if £1 went to a music charity, it might get a different reaction.

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  • EricTheWearyEricTheWeary Frets: 8566
    A lot of you tubers have Patreon or Ko-fi,etc, TSP have a merchandise store. If earning money through YouTube is part of your business then asking for money for additional content seems to be a reasonable part of that - wether the overall content would cease without it or it just pays for Lee Anderton’s holiday villa I guess we may never really know.

    If I put on an Andertons video I have to sit through the ads and the content has a large element of sales pitch so I feel I am already keeping my side of the financial bargain.I don’t particularly like Andertons in house style and there is a lot of similar content out there on YouTube so it wouldn’t impact greatly on my life if it disappeared. So, no I wouldn't subscribe to their Patreon.

    This did make me wonder if in any circumstances I would contribute to someone. There is a chap I follow who lost his YouTube monetisation, it's about low impact living and he always responds to ( sensible) YouTube comments. To help keep him going I'd bung him the odd fiver certainly. Although he hasn't asked. 
    Who invaded Spain in the eight century?
    The Moops.
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