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Case in point is a local lad who is just starting out. Seriously bonkers Tom Waits type stuff and trawling round the open mic scene. First time I saw him, waiting for my turn, I thought “this is crap”. Now having heard him several times I’m really into what he’s doing and think he’s great. His YouTube channel is https://www.youtube.com/channel/UCP1Dzrt4hVyPNmSEgWJMRPA and bet you don’t spend more than 30 seconds looking.
The only way to succeed in this business is with hard work and luck, with a little talent and originality thrown in at the end.
He also misses the problem with going Internet-only - it's a game for the young and the independently wealthy. When your life develops to the point where you've got both professional responsibilities and family responsibilities, it's pretty much impossible to maintain the level of effort that Internet promotion requires; that's the awkward step between "a side gig" and "full-time" which most folk can't manage, because it requires constant content churn.
And then you still have to deal with the folk who insist that you're just a salesman the instant you make a sponsored video in order to pay the bills