Fender Ultra Series

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WildWayzWildWayz Frets: 68
WOW - thought they'd be more interesting...


Leo Fender was the pioneer behind the evolution of the solid-body musical instrument, from designing and manufacturing the very first electric bass guitar in 1951 to inventing the most iconic guitar design of all time the Stratocaster in 1954. It is no surprise that his legacy lives on and Fender have pushed the boundaries yet again with one of the most advanced series of guitars and basses designed to cover the needs of modern players who demand the ultimate in precision, performance and tone.

Whether you are a guitarist or a bass player the American Ultra Series will cater for all with the new body contours and rolled fingerboard edges to provide the most comfortable playing experience. The lineup includes the Fender American Ultra Stratocaster which is available as an HSS option to deliver a punchier sound from the bridge pickup, the American Ultra Telecaster, American Ultra Jazzmaster for a truly modern take on a guitar that is normally very traditional, American Ultra Jazz Bass and the American Ultra Precision Bass which has a PJ pickup configuration for even more versatility. All models are available with a Rosewood or Maple fretboard and have a whole host of new colours to choose from including Plasma Red Burst, Mocha Burst, Cobra Blue and Texas Tea to name a few.

The brand new Fender American Ultra series ticks all of the boxes and delivers a versatile, state-of-the-art instrument that will inspire you to push your playing to new heights. Above. Beyond. Ultra


From £1,750 - £1,900!


Guitar(s): Custom Gordon Smith Graduate, FGN Odyssey JOS-FM-M FBT, Ibanez RG6PCMLTD, Yamaha Pacifica 311H, Harley Benton Fusion Pro HSH Amp: Blackstar HT5-R MKII, Presonus Eris E4.5 Active Studio Monitor Speakers  | Effects: Wampler Plexi Drive Deluxe, Fender Marine Layer Reverb, Fender The Bends Compressor, TC Electronics Flashback 2, EH Hum Debugger, TC Electronic Polytone 3.
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Comments

  • They hyped it up as if they were going to be hugely different.... disappointing and expensive 
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  • thegummythegummy Frets: 2538
    edited November 5
    I had absolutely no thought that it would be more interesting than that, when I saw their ad campaign I just thought they were going over the top for a lot of nothingness.

    Actually goes against them in a way - I'm sure I'm not the only one who is now focusing on how underwhelming it is compared to the build up and hype. If they weren't BSing so much in the ads we might be more focused on the instruments themselves which may well be good in their own samey way.
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  • WildWayzWildWayz Frets: 68
    They hyped it up as if they were going to be hugely different.... disappointing and expensive 
    I was hoping they'd have things like:

    Compound Radius neck - D shape
    Stainless steel frets
    Roasted maple boards
    24 frets
    Floyd Rose Trem
    Luminlay side dots
    Interchangable pickups via a quick-switch system

    Knock them out at £800-£1300 - for Player - MIM/MIJ versions - then £1,700 for MIA.
    Guitar(s): Custom Gordon Smith Graduate, FGN Odyssey JOS-FM-M FBT, Ibanez RG6PCMLTD, Yamaha Pacifica 311H, Harley Benton Fusion Pro HSH Amp: Blackstar HT5-R MKII, Presonus Eris E4.5 Active Studio Monitor Speakers  | Effects: Wampler Plexi Drive Deluxe, Fender Marine Layer Reverb, Fender The Bends Compressor, TC Electronics Flashback 2, EH Hum Debugger, TC Electronic Polytone 3.
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  • GrangousierGrangousier Frets: 581
    I tend to think that American Ultra sounds like it ought to be a terrible action movie from the 90s starring Jean Claude Van Damme. 
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  • fretmeisterfretmeister Frets: 11545
    An excuse to increase the price then?

    Pointless exercise.

    Hello darkness my old friend.


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  • WildWayzWildWayz Frets: 68
    Seems like they took some of the ideas from the Japanese Hybrid models.... then upped the price. So underwhealmed. :(
    Guitar(s): Custom Gordon Smith Graduate, FGN Odyssey JOS-FM-M FBT, Ibanez RG6PCMLTD, Yamaha Pacifica 311H, Harley Benton Fusion Pro HSH Amp: Blackstar HT5-R MKII, Presonus Eris E4.5 Active Studio Monitor Speakers  | Effects: Wampler Plexi Drive Deluxe, Fender Marine Layer Reverb, Fender The Bends Compressor, TC Electronics Flashback 2, EH Hum Debugger, TC Electronic Polytone 3.
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  • earwighoneyearwighoney Frets: 2093
    Gibson get a lot of shit for constantly 'updating' their guitars, but Fender seem to do much the same almost as often. 

    No nitro finishes as well, gloss poly.  I presume the tuners are Ping as well? 
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  • StefBStefB Frets: 657
    Emperor's New Clothes - erstwhile American Elite & Deluxe ranges by a different name.
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  • WildWayz said:
    They hyped it up as if they were going to be hugely different.... disappointing and expensive 
    I was hoping they'd have things like:

    Compound Radius neck - D shape
    Stainless steel frets
    Roasted maple boards
    24 frets
    Floyd Rose Trem
    Luminlay side dots
    Interchangable pickups via a quick-switch system

    Knock them out at £800-£1300 - for Player - MIM/MIJ versions - then £1,700 for MIA.
    Yeh I was thinking more inline with the current suhr offering. Such a missed opportunity to take some business back 
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  • BRISTOL86BRISTOL86 Frets: 1836
    Meh
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  • olafgartenolafgarten Frets: 1506
    I also really dislike D shaped necks, most of the ones I've used make my hand cramp up after a while. 
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  • BeardyAndyBeardyAndy Frets: 309
    "You'll never play a Fender the same way again"

    Because they put a belly carve on a Telecaster??
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  • WildWayzWildWayz Frets: 68
    "You'll never play a Fender the same way again"

    Because they put a belly carve on a Telecaster??
    I've got a big belly and not had a problem with it on my Tele... could do with a tit carve too tho ;)
    Guitar(s): Custom Gordon Smith Graduate, FGN Odyssey JOS-FM-M FBT, Ibanez RG6PCMLTD, Yamaha Pacifica 311H, Harley Benton Fusion Pro HSH Amp: Blackstar HT5-R MKII, Presonus Eris E4.5 Active Studio Monitor Speakers  | Effects: Wampler Plexi Drive Deluxe, Fender Marine Layer Reverb, Fender The Bends Compressor, TC Electronics Flashback 2, EH Hum Debugger, TC Electronic Polytone 3.
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  • crunchmancrunchman Frets: 5380
    StefB said:
    Emperor's New Clothes - erstwhile American Elite & Deluxe ranges by a different name.
    This.

    The marketing people have to do something to try to justify their existence.  At least this new name isn't as stupid as Vintera though.
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  • Strat54Strat54 Frets: 1227
    More nonsense and an excuse for a price rise no doubt. They couldn't even come up with a new name for the series....anyone remember the late 80's?

    http://xhefriguitars.com/Stuff/Fender%20Brochure%201990%20p1.jpg
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  • RaymondLinRaymondLin Frets: 4882
    I always find it ironic how the same company (Gibson included), always trying to say "this year is the best one ever", at the same time they have a completely different line of guitar that cost more, from their Custom Shop making guitars that are meant to be the best because they made it the best 60 years ago.
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  • Strat54Strat54 Frets: 1227
    At £1749 for a Strat you are pretty much into the Custom Shop N.O.S  used price bracket. You could easily pick up a Silver Sky for that too.....
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  • skunkwerxskunkwerx Frets: 2536
    So they changed the pickups, and made new colours?

    Rolled edges are moot.. got that on my american special..
    The only easy day, was yesterday...
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  • WildWayzWildWayz Frets: 68
    Strat54 said:
    At £1749 for a Strat you are pretty much into the Custom Shop N.O.S  used price bracket. You could easily pick up a Silver Sky for that too.....
    Heck, could even have a custom guitar made from one of the fine luthiers that hang out on here... or Gordon Smith, My custom Gordon Smith Graduate was £1700, made in the UK to how I wanted it...
    @KempGuitars ; would do an awesome super-strat for around that (or a little more if you are wanting one of his sexy tops)
    Guitar(s): Custom Gordon Smith Graduate, FGN Odyssey JOS-FM-M FBT, Ibanez RG6PCMLTD, Yamaha Pacifica 311H, Harley Benton Fusion Pro HSH Amp: Blackstar HT5-R MKII, Presonus Eris E4.5 Active Studio Monitor Speakers  | Effects: Wampler Plexi Drive Deluxe, Fender Marine Layer Reverb, Fender The Bends Compressor, TC Electronics Flashback 2, EH Hum Debugger, TC Electronic Polytone 3.
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  • teradaterada Frets: 4534
    The moment standard strats and teles broke the 1k mark I gave up. 

    Kind of defies the vision of a working guitar with swappable components
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  • Ariel Posen again, the man is omnipresent in the on-line guitar world!

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  • Strat54Strat54 Frets: 1227
    Posen? Not really a Fender guy is he, still with Mayer out the picture.....
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  • LewyLewy Frets: 1075
    WildWayz said:
    WOW - thought they'd be more interesting...


    Leo Fender was the pioneer behind the evolution of the solid-body musical instrument, from designing and manufacturing the very first electric bass guitar in 1951 to inventing the most iconic guitar design of all time the Stratocaster in 1954. It is no surprise that his legacy lives on and Fender have pushed the boundaries yet again with one of the most advanced series of guitars and basses designed to cover the needs of modern players who demand the ultimate in precision, performance and tone.

    Whether you are a guitarist or a bass player the American Ultra Series will cater for all with the new body contours and rolled fingerboard edges to provide the most comfortable playing experience. The lineup includes the Fender American Ultra Stratocaster which is available as an HSS option to deliver a punchier sound from the bridge pickup, the American Ultra Telecaster, American Ultra Jazzmaster for a truly modern take on a guitar that is normally very traditional, American Ultra Jazz Bass and the American Ultra Precision Bass which has a PJ pickup configuration for even more versatility. All models are available with a Rosewood or Maple fretboard and have a whole host of new colours to choose from including Plasma Red Burst, Mocha Burst, Cobra Blue and Texas Tea to name a few.

    The brand new Fender American Ultra series ticks all of the boxes and delivers a versatile, state-of-the-art instrument that will inspire you to push your playing to new heights. Above. Beyond. Ultra


    From £1,750 - £1,900!


    Jeez would it have killed him to spit his f**king gum out before filming? yeuck...
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  • KrisGeeKrisGee Frets: 682
    Turns the brands they bought out, EVH and Charvel, are far more interesting than Fender themselves.
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  • dindudedindude Frets: 6505
    I’m a big Fender fan but that’s really dull. And for some reason, all the deluxe / elite / ultra ranges just look a bit heavy and bloated. Can’t put my finger on it but a Suhr / Tyler / TA just looks better for this modern Strat take. 
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  • the American Ultra Series will cater for all with the new body contours and rolled fingerboard edges to provide the most comfortable playing experience. T


    Wrong!
    Some of us despise rolled edges. 
    I sometimes think, therefore I am intermittent
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  • GreatapeGreatape Frets: 69
    Lewy said:
    WildWayz said:
    WOW - thought they'd be more interesting...


    Leo Fender was the pioneer behind the evolution of the solid-body musical instrument, from designing and manufacturing the very first electric bass guitar in 1951 to inventing the most iconic guitar design of all time the Stratocaster in 1954. It is no surprise that his legacy lives on and Fender have pushed the boundaries yet again with one of the most advanced series of guitars and basses designed to cover the needs of modern players who demand the ultimate in precision, performance and tone.

    Whether you are a guitarist or a bass player the American Ultra Series will cater for all with the new body contours and rolled fingerboard edges to provide the most comfortable playing experience. The lineup includes the Fender American Ultra Stratocaster which is available as an HSS option to deliver a punchier sound from the bridge pickup, the American Ultra Telecaster, American Ultra Jazzmaster for a truly modern take on a guitar that is normally very traditional, American Ultra Jazz Bass and the American Ultra Precision Bass which has a PJ pickup configuration for even more versatility. All models are available with a Rosewood or Maple fretboard and have a whole host of new colours to choose from including Plasma Red Burst, Mocha Burst, Cobra Blue and Texas Tea to name a few.

    The brand new Fender American Ultra series ticks all of the boxes and delivers a versatile, state-of-the-art instrument that will inspire you to push your playing to new heights. Above. Beyond. Ultra


    From £1,750 - £1,900!


    Jeez would it have killed him to spit his f**king gum out before filming? yeuck...
    But how else are you to know he's 'cool'?
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  • wesker123wesker123 Frets: 165
    Waiting for plus x version 
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  • diapdiap Frets: 11
    Haven't looked too closely at the guitars, but that's no P-bass!
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  • RaymondLinRaymondLin Frets: 4882
    Just watched Anderton's video.  

    When I watched their preview of the PRS 2020 line, I wanted one.  Thought the quality from those guitar really came through, even through YouTube compression.  

    Watching the Ultra, meh....It doesn't sound any better than some of the Strat demos they've done and when compared to the Elite, the difference is SO marginal, Pete said it was clearer, I thought the high end was more ice picky as a result of that extra high end.


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