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“the very real possibilty that brand-new guitars will be able to outmanoeuvre classic vintage instruments.”
“continue to develop and learn and incorporate ever deepening understanding into what you make; A small guitar shop has the benefit of being able to make discoveries and quickly incorporate new ideas into the next guitar; a large manufacturer has far more difficult time responding. We are dedicated to a path of improving our guitars”
“overall we are looking at ways to integrate functionality and technology into new products; I suppose the best answer I can offer is that we are looking at combining the best elements of what is available to players today with products which can perform and last”
“since our designs on modular there is no shortage of interesting lots of interpretations of vintage gear. The great thing about the guitar as an instrument is that it can find a space in any type of music so I think the future for guitar is solid”
Is this what sets the guitar industry out from other manufacturing and product industries - that innovation and future business success and stability comes from doing the same just a bit better? Or is this a wider aspect of musical instruments in general? You don’t see many innovations in violins and trumpets as a rule (apart from the odd few made out of plastic) when you look at how they’ve changed over a few hundred years.
Maybe they have to save their thoughts for the future for big marketing activities such as NAMM etc, rather than magazine interviews?