...but we had to cancel the release, because our PR company totally fumbled it.
Actually, that's being charitable. Apart from putting an error-ridden copy-paste press release on a few no-name sites (including calling us a quartet in the headline when there are five of us in the photo underneath it, and even spelling it "quarter") and getting a track played on a few radio stations with a combined listener base of about 20 people, literally nothing appears to have been done.
And that's not to mention the fact that we'd already had to put the release back by a couple of months because they took our money and disappeared for 7 weeks. Since then they've been nigh-on impossible to get hold of by email, phone, text or carrier pigeon. Everything they're supposed to have done has been late (we should've had three reports by now, and we received one a month late), insufficient (that one report was missing almost all the information you'd expect to have from a professional PR company), or incomplete (the only decent-sized radio station actually got in touch with us because they'd only been sent 7 out of 11 of the album tracks, and they couldn't get a response when they asked for the rest).
I'm not mentioning the name of the company right now, because we're currently making an effort to get our money back (at least some of it), so if you know the name...please don't put it in the thread.
Basically, they've tanked our album release, and we're not the only ones they've done this to - I personally know of one other band they've screwed, I know that a record label took them to court over another instance (they didn't show up), and industry folk I've spoken to say they've been contacted by several more bands in the same situation.
I guess those bands didn't fancy a public scrap with a PR company, because you can't find any information about any of them warning people off.
Looks like we're going to break that trend, because we're not going to let this one go; we're relatively stable, being middle-aged, but if they did this to a bunch of younger folk who actually wanted to make music their career...£1200 is quite a lot of money. Not only that, but if an album has already been released, then no other PR company will touch it - so that'll be a lot of time and effort wasted.
Just having a rant. Anybody got similar stories?
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Comments
I don't think I can offer any help or advice, but wish you the best of luck and hope you can get sorted with a proper release that's properly sorted.
And then I'll probably post the whole story here. It's long.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
I worked for one in the 70s. Anything more strenuous than ringing up their cronies at newspapers was beyond them. Right lazy bastards at anything that didn't involve taking your money.
Was looking forward to the album!
"Hi <singer>, will get back to you shortly. Had a mental week!"
Really? 'cos it's kind of been a big week for us too, on account of being our album release an' all.
Still not heard anything, of course. "Shortly" is obviously a malleable concept.
I assume your unsigned hense you having to pay for the "priveledge " of the promoter? Everything they do you can do yourselves, getting on radio stations is a waste of time unless is a major station , you 100% have to concentrate on social media, and immediate content.
People are not interested in an album release unless you have a solid following, especially as the majority of listeners are not interested in albums anymore.
Regular updates on insta FB, new regular videos on YouTube and tiktoc, and solid regular gigs it the way it works now.
Our live shows are an event, people come for the show,
We have just come back from a hiatus and even then we were making the odd video so we didn't lose subscribers, our next song is a collab with electric 6! Guess how they got to know about us..... Yup our YouTube videos...
We also play bearded theory every year and again no ones helped us it's been 100%down to us,
Throwing money will only add to the frustration if you have good songs a good show, and a good presence that's what will do the work not some con artist promising the world.
FYI the above is purely down to my experience, so just an opinion.
Ultimately....yes, it would be possible in the strictest sense for us to do that part of the job ourselves, but it'd be monstrously time-consuming to do it and much more hit-and-miss; there's a big world beyond social media which needs to be dealt with, and it's simply more effective to pay somebody who does it every day. At least...it's supposed to be.
You know as much as me that the music is now not the selling point your sellability is and how you promote, music they have to give out for free, gigs merch and ad revinue is what's key.
The only people in the business who are interested in your music are independent labels as they have less to lose, but you certainly won't make any money with them in the current musical climate. And certainly will take you a very long time to get your moneys worth.
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