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Literally. When it means "figuratively" or when inserted for emphasis as in "I'm literally on the bus now".
A good book is "The King's English" by Kinsley Amis. Does all of this....
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Amongst other things it makes me think of this (NSFW) scene, which is usually an inappropriate thing for me to be thinking about at work.
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Essex people say ' obviously ' a lot which is annoying ,obviously .
Why do people from Essex say 'yous ' instead of you and people in Northern call centres say "yourself " when the correct term is you ........eg ' is there anything else we can provide for yourself ?'
Why are calls always monitored for 'security and training purposes ' ........I bet they never use them for training .How about start employing staff who are already trained , institute better security and stop recording me OR tell the truth and say "we are a slippery , lying,con- artist extortionist dressed up as an Insurance company to rip as much money as we can from you and fight as hard as we can to trip you up and never pay out a claim if we can get away with it .That's why we record you on the phone .
One way to achieve this is by using elaborate expressions, and perhaps the advertising/marketing industry has, over the years, set a regrettable example that we have all unwittingly followed.
The antithesis of this overemphasised language is, for example, the writing of Ernest Hemingway, who manages to paint vivid pictures in the reader’s imagination using the minimum of words, and usually plain and simple words at that. This is real magic, and any copywriter who could write like Hemingway would long since have resigned his studio job.
'So' at the beginning of every sentence.
Really sets my teeth on edge.