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https://ryanguitars.com/the-guitars
Without giving too much away I'm pretty impressed.
Check out my YouTube channel for videos of luthier-built and vintage guitars!
Luthier Stories - My series of interviews with some of the world's greatest guitar makers
But I'm nitpicking and agree with your point about progress for a company, and also about Gibson aiming at the lower end Taylors. The 1 and 2 Series Taylors sell for around about where Gibson seem to be aiming these new ones, and well-made though the Taylors are, they are laminated, and made-in-Mexico. Only the tops are solid. If Gibson can make a quality solid guitar in the US at those Taylor prices, it will set the cat amongst the pigeons in the US market. (Less so in other markets where "made in the USA" isn't the major selling point it is in the States.) In most non-US markets the new Gibsons will no doubt be out-performed, dollar for dollar, euro for euro, by locally made instruments - things like (in the various markets) Furch, Maton, and MIJ Takamines. But that applies equally to the existing Taylor and Martin lines, and that hasn't stopped them selling very well.
But in terms of taking on Taylor and others at a lower price point, I don't think they're even close. The guitar seemed poorly finished, with that horrible naked finish that scratches up as soon as you look at it and no body binding at all. I can't see these holding up to regular use other than very careful home playing. The neck also had a really poor finish with machining marks in it and a rough, cheap feel.
I compared them alongside Taylors and Yamaha guitars in the store in a similar price range and there's absolutely no comparison. They seem hugely over priced if you contrast the build quality and finishing. Really don't understand why they can't compete on this front. An 1100quid guitar should have body binding at the very minimum.
But on the upside, I played a J200 Studio in rosewood and spruce that was absolutely fabulous and showed why the Gibson name still has some cachet attached to it.
but the main reason Taylor does budget guitars better is Taylor is a wood engineering company. So when they work to a lower price point they try to use good engineering to achieve the objective.
As long as Gibson has done budget instruments it’s always about what can we take away to reduce cost not how we engineer a better way.
major different mindset
Yep, that's about what I was saying too. And I'd class myself a a Gibson fanboy. As he said several times in the video, it's just not good enough build quality at this price level.