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I heard that they had folded ....
the filling has fallen out!
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Leo Fender's approach was the absolute antithesis of conservative design - the whole point of his guitars was that they threw out almost all traditional manufacturing methods in order to produce a guitar that could be mass-produced cheaply and efficiently. As a result the industry reaction was rather negative to begin with - until guitarists saw the benefits.
I'm not saying this is the same - but Fender's very first attempt needed improvement too... contrary to popular belief, the Broadcaster did not spring into being fully-formed and perfect - the bodies were made from soft and easily-damaged pine (the relic look wasn't a thing then), the necks had no truss rods, the headstock was a rather ugly paddle, and the controls were awkward. It took some input and tweaking from musicians before it was what we know today.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
I suspect you're right. But apart from the wacky aesthetic, there isn't much to see here. Just goes to prove how right LF got it all those years ago, and we're all playing Teles that have changed very little in most cases from the originals.
It may not be what a lot of guitarists actually want, but it does offer a lot more innovation than just a wacky aesthetic.
I'm not saying its the future of guitar, but I'm glad people are trying to reconstruct the instrument in new and interesting ways.
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. . . and the frets fall off.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
This may be the next Gittler. High concept, little appeal, forgotten by most... but even if it is, it will still inspire some music and some other guitar builders.
Maybe some of the ideas will make it to the next big builder. Someone who manages to combine the traditional and modern into something marketable.
It's clear that we can't keep building guitars like they did in 1959. Innovation is good
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Although I'm very much into more traditional guitars, it's always genuinely interesting to see a very different design concept. I'd be very interested to play it as that's the only way to really judge how it feels and sounds. I've no idea re cost so if it's silly money then it's appeal is likely to be limited to 'arty farty' folk that may be more interested in displaying it in their home as a design/conversation piece, rather than play it as an instrument.
I think it's a pretty safe bet to say this is unlikely to have appeal to pro players. Certainly don't want to stifle creativity but in truth I'm not really sure what the market is here for something like this.
Guitarists are basically a very conservative lot, as are drummers. I know that for a fact. Drummers have always rejected way out designs. We don't want drums that look like pancakes, short pants, trumpet bells, or empty thread spools.
Guitarists, most of us I'd wager, want instruments that are tried and true designs and models that were originally built in the 1950's and '60's.
My ‘Strat’ is a slightly different body shape and with different control positions, which fix the Strat’s main fault for me. I also like Ibanez RG/Jems - they’re from the 1980s, possibly almost a vintage guitar now! They’re a good example of a more modern design which is based on a 50s model originally, but with so many detail changes that no part of it is exactly the same (with the possible exception of the middle pickup).
I don’t really understand why so many players seem to want exactly vintage-accurate designs, when so many complain about some detail or other of them…
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
How so?