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American guitars can be excellent, but they tend to be overpriced and under-engineered. Their huge home market is both a blessing and a curse: it gives them lots of rusted-on buyers, but also encourages hubris and a reluctance to innovate. They tend to be absolutely convinced that American-made is the best in the world, and it isn't. Sometimes it isn't even close.
I know there are loads of great guitars made in other parts of the world but there are always factors which put me off, largely aesthetics but other details as well.
And there are several small-scale builders in the UK whose guitars appeal to me a lot, but they are all expensive, and I'm not sure I'm comfortable spending that kind of money.
In the UK at least this perception of American guitars might date back to the 1950's and 60's when US instruments were rare, expensive and viewed as "imports". A bit of a luxury. At the time German brands like Hofner were very popular because a. available and b. cheaper. LP's were the same. Even in the 1970's I was paying a premium for imported US Blues and Ragtime records and sheet music.
When did this stop being true for guitars? 1980's onwards really. At the same time some US firms like Gibson were going through a bit of a purple patch too. By then countries like Japan were not only importing excellent cars but very decent guitars! Other countries soon caught on. Slowly the perception changed, and still is.
Now if you concentrate too much on US-only you will seriously miss out. Certainly if you compiled a table of cost vs. quality, the US would not be at the top. Probably that would be China.
When people decide what they want though, other factors come in to play. Guitar buying, like car buying, is emotional.
But outside the USA I don't think you'll find many people obsessed with USA-made as a badge of honour in itself.
A large corporation, such as Fender, can produce guitars ranging from the entry level Squires to the Master Built Custom Shop models. They choose to build the high end stuff in North America for economic reasons. They already own their American factories, have a trained workforce and require an American presence to maintain brand identity but their costs are higher than in China or Korea and so they focus their efforts on the high end stuff to offset their high labour cost.
(I don't own a single European-made instrument, though I did have a cheap and not half bad Italian 12-string several decades ago. One of these days I'll fix that. Maybe a Stoll or a Lakewood.
Must research the ethics of Chinese sourcing.
From what I’ve seen, Korea and Indonesia make outstanding guitars these days although Japan has always been miles ahead of all of them.
• Youtube - https://www.youtube.com/@Goldeneraguitars
just because you do, doesn't mean you should.
Fujigen and Matsumoku make consistently excellent guitars