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It is an attempt to claim some direct heritage link to how the pickups were made back in the day. Josefina learned from Abigail who learned from Leo. (Remember, Leo Fender had no children to inherit either his business or his legacy.)
Seymour Duncan Incorporated does a similar thing with their custom shop pickups. Seymour hand winds limited quantities of special order pickups, ably assisted by his son, Derek, and another long-serving lady of Mexican extraction - Maricela Juarez.
For the record, MJ (deservedly) received the plaudits a long time before Fender ever mentioned AY.