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It's fine to question decisions, sure, but that has to be done in the context of the fact that the person who's actually doing it - and has proven to be more successful at that than most in the industry (and all of the people in this thread) - probably has a much better idea of what works and what doesn't.
Ask yourself this: if you were running a bricks-and-mortar music shop struggling to engage customers in the modern age...would you put a thread up on this forum asking what to do, or would you ask Lee Anderton for advice? I know which way I'd go.
If I WAS in that scenario, I’d realise the market was cornered by Andertons, GAK etc and consider career options.
The existing video content for sale model that I know is the one used by Lick Library, Justin Guitar, Ask Video, Lynda.com, etc., which are separate entities supported by their own website infrastructure.
I agree with the poster who said Andertons would be far better off scaling back instead of trying to saturate and corner the market and ask for sponsorship, but that's just my opinion.
Been uploading old tracks I recorded ages ago and hopefully some new noodles here.
Ok I can fully understand the need for a quiet environment but, they bought a house?????
So if I have this right, and I accept I might be waaaaaaaaay off whack here but, if I chose to pay to subscribe to see the extra bits I’m essentially propping up Lee Anderton’s property portfolio?
Oh I’m sure it’ll be nicely wrapped up in legalities and “belong” to the business, of course (eye roll).
No wonder it’s costing them a fortune to keep the channel going!
There is no 'H' in Aych, you know that don't you? ~ Wife
Turns out there is an H in Haych! ~ Sporky
Bit of trading feedback here.
*An Official Foo-Approved guitarist since Sept 2023.
they used to be a demo channel for a shop. then they tried to be a comedy skit channel (top gear with guitars), now there's a forum & merch.
my fav youtube channels are either the 'one person in a bedroom talking to camera' kind. they are really the heart & soul & core of what i think makes that medium great. so don't need acces to big resources.
& then there's educational stuff to do with my science & space interests (conferences & explainers of theories & discoveries). either institutions publishing material or free access tv companies (PBS etc) with little youtube spin offs. so already have acces to big resources.
the idea of a 'kind of but not' tv company run by 'kind of but not' employees tacked onto a big shop that 'kind of is & yet isn't' benefitting from the whole venture... sounds 'kind of' half-baked.
There is no 'H' in Aych, you know that don't you? ~ Wife
Turns out there is an H in Haych! ~ Sporky
Bit of trading feedback here.
Have you been living in a cave for the last five or six years? Patreon, Twitch, YouTube etc have been doing this for years. It's very common, and lots of people are making very good money from it because people are willing to give small amounts of money to support the channels they like in return for extra benefits.
In other similar news, I saw a social media post that Chapman Guitars have increased their prices to make sure that everyone who manufacturers them gets paid properly. Another interesting topic....
Traditionally patreonage has supported singular or small staff entities with a core/sole purpose. This is one of the first times I've come across a successful business trying to fund another part of their business this way.
Could it not set a precedent? Doesn't small personal banking make little to no money for banks? So could the banks come out and say, for the service of providing you all with free cash withdrawals we'd like you to donate to us?
Or a bar/restaurant like Weatherspoons saying that the bar part of the business is a loss-leader, so would you please become a patreon of our bar?
However, that said, regarding the whole house thing, my personal thought process would have gone something like this:
So I’m gonna buy a house to do the whole YouTube thing. So overheads are going to be massive. Is it affordable? Can I prove a business case for it? Does it work on a business plan?
If any of the answers to those questions are no, then you need to ask yourself the validity of going ahead with it.
Aha! I hear you say, but what if the business plan included said subscription/sponsor service via YouTube?
Then its a risky business plan as how can you forecast what your subscription uptake will be, and the fact that you’ve factored your subscribers into your business plan paying for the effing house is a bit of a wtf from my perspective.
Still, for all my waffle the guy has much more business acumen than me so my opinion is worth zip. But while other businesses are looking to cut costs and reduce overheads, from my point of view, Anderton’s seem to have a nonchalant attitude if the purchase of a house is necessary to churn out a few YouTube vids.
Maybe there’s some good tax breaks to be had, I don’t know?
Again, just my own view, nobody is obliged to agree.
There is no 'H' in Aych, you know that don't you? ~ Wife
Turns out there is an H in Haych! ~ Sporky
Bit of trading feedback here.
I'm not a 'blues' player as such, but one of the guys I like, who genuinely seems to be very knowledgable, is 'intheblues'.
He has built a fanbase, and I've never donated money, but it seems more like this is his career along with his band, and he never seems to go on about money...and just comes across very genuine.