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I’m in two minds about Andy Mooney’s Fender generally though - I like the range rationalisation, like the marketing vibe, some stuff has been fixed (the latest Blues Junior for example is a genuinely great sounding amp), yet outside of the Custom Shop, I just don’t like many of the actual guitars.
I can't think of another guitar manufacturer that's done such high profile advertising, but it does create an image of their brand as THE electric guitar brand.
Think someone once told me there was a reason but can't remember.
In many words: https://www.google.co.uk/amp/s/themarketingagenda.com/2013/11/25/why-do-coca-cola-bother-advertising/amp/
Not in a hipster area though so bad choice of model :P
Obviously doing it to shit on Gibson during Henrys woes, aren't they?