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Add 3D printing to the mix and a whole new retail selling model is on the horizon.
Fender & Gibson have the gravitas to do this, so if it's real, it could work.
Let's face it, I buy on ebay on the strength of branding.
OOoooooooooooohhhh scary new world
The science museum as an interesting exhibition on 3D printing. History tells us that the limitations of new technology are soon overcome. Fast forward a decade and I'm sure 3D printing will be doing much more than the market ever anticipated.
Remember, it's easier to criticise than create!
Very true, however, I wasn't suggesting Fender and 3D are conjoined as such, but making an observation in general. I still believe there will be some tentative future link between 3D printing and [other] major brands that will transform the market.
3D printing may not 'replace wood and metal' to the current generation, but may impact on the next. Although to shoot my own argument in the foot, iconic products like the Les Paul and Strat have (so far) not been affected by todays technology. Not to mention your example with valves.
Remember, it's easier to criticise than create!
just because you do, doesn't mean you should.
The bleeding-edge larpsmiths are already on it. This chap used 3D printing in making sculpts a year or two ago.
It's 2013 and yet I still have no idea when I click on "print" if I am actually going to get a paper copy of the document or a 30 minute wrestling match to remove the jammed paper and then convince the printer that the jam has been removed and it can now continue.
There's very little in this world that can wind me up to a state of rage as quickly as a PC printer can.
He has done a prototype for a glowing one with an LED imbedded in the hilt. The next one will have pulsing runes down the blade. They are made of high-density moulded foam so are safe to twat someone with. A snip at ~£250.
I realise this is far more exciting to me than it has any right to be. Such is geekery, I guess.
Fender are probably the best known electric guitar brand in the world and yet they keep screwing up their business model. I don't know if the selling direct thing is brave or just a last gasp. Certainly worth keeping an eye on. :-?