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A reputable South of England music store is currently asking £375 BNIB. Another, cheekier, outlet is phishing for £475.
$1799 at 1.3 exchange rate (assuming you can actually get that rate) is £1383 - if you had it shipped from the USA then now add £120 = £1503 - add around 4% import duty (might be higher) so now £1563 - now add vat so £1875
Obviously Fender will have a multiple shipment of guitars in a container so different costs for them - but then distribution centre costs to pay - EU + UK office to staff etc
i.e. do they buy it, or does it get purchased on a sale or return basis?
If they own it outright, the regular sticker changes in store with currency fluctuations are, well, arguably, opportunistic profiteering. If they have another arrangement, then it is more understandable.
I did go into one local store where someone tried to sell me a damaged Epi Wildkat for £375. I pointed out that brand new ones on their website were £299 - they didn't get it.
On the other hand, the guitar eventually sold, and I never bought a Wildkat, so someone somewhere presumably paid the asking price!
yes stock is purchased by the retailer - To maximise the price and take settlement it is often 5-10 days to pay, so very rarely do you sell the item before you pay for it - many items can take 3-6 months before the are sold and after paying the supplier - If you don't take settlement then most companies require payment within 30 days
Ref changing sticker prices - I dare say different retailers adopt a different policy on different products and brands - In some cases the price is influenced by the MRP or SRP that is dictated/suggested by the supplier - And yes I dare say at times a dealer might increase the price of an existing item that is in stock - But what happens when the dealer has to respond to an Amazon promotion and reduce the price of his stock - Or indeed when the supplier reduces the item in price when an end of line job out deal comes into play - In this case the dealer will often have to sell at less than trade price or close to trade price - No sob story but it is a swings and roundabouts issue
Please don't take it as a slight on any dealer who posts here, or any dealer full stop, that I asked the question, as @Whitecat said, I've found some shops to be a bit infexible when it comes to pricing, its definitely cost them sales from me in the past.