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I really don't get the fascination with watching gear demos though, I mean I watch hundreds of technique videos that have really helped my playing but most of the videos demo'ing gear are literally by people that are using it to demo music they don't really have a firm grip of ... so it generally sounds a bit shit!
I mean someone like Greg Koch can do a Hendrix impression with a telecaster into a fender amp and it sounds way more authentic than the Anderton shows, Pedal show, guys in their bedroom with the proper Strats, pedals and Marshalls etc
I watch people like Koch play because it's fun and entertaining. I watch the gear nerds because the pedal they're reviewing is likely to sound vaguely like it does when I play it.
“Theory is something that is written down after the music has been made so we can explain it to others”– Levi Clay
Yeah being independent, i.e. not taking on direct sponsorship, means a lot of content (requiring a lot of views). It's just not possible with music if you're doing original material. It's more achievable in gaming because someone else is making the content. Some of those guys are doing daily if not almost daily content. It is a full time job in that scenario