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"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Methinks there's too much Gibson bashing from certain quarters without realising that other manufacturers are also "guilty" of doing the same thing.
Now, did you know Fender produce an undocumented line called FSR - Fender Special Reserve? These don't feature on their website or in any marketing information. There have been a number of FSR guitars and amplifiers over the years. E.g. FSR Black & Blue Princeton Reverb amp, FSR Blues Junior III 'Bordeaux Reserve' amp, FSR Roasted Ash '56 Stratocaster Natural. Then, in 2015, Fender announced a "10 from 15" line of guitars, available in limited numbers, released one a month from March through December. Blink and you missed them. Each was snapped up PDQ. I know. I managed to snag one of the last available October guitars on a pre-order.
And did you know G&L introduced the limited 'Korina' Collection and the 'Savannah' Collection in such limited numbers they were only available for less than a year in each instance. Blink and .... oh let me guess, you missed those too?
I could go on.
So why aren't you also criticising Fender or G&L for introducing models no one knew anything or much about? Or guitars made available only in a single calendar year?
Some of the Mexican ranges have been essentially unchanged for years.
Yes they might have some limited editions, but they have a core range and they stick to it. Some would argue there are still too many models, but at least they are reasonably consistent. If I get a Classic Series Strat, I know what I'm getting.
Gibson, on the other hand, have been in this ridiculous model year thing where they completely revamp the whole range every year.
Now consider the Gibson SG Standard: Just some of the differences, I can't claim to have memorised them all! Also, ignoring the mostly cosmetic changes to knobs, poker chips, finish options, etc.
2014 gained coil splitters (with '57 pups, angel wing guard, slim taper neck profile from 2013)
2015 all the infamous '2015' changes, including increased neck width, brass nut...
2016 Two model ranges T & HP, with rounded neck profiles & 490/8 pups, no coil splitting, batwing guard
2017 Still T & HP, now with '57s, back to slim taper neck and angel wing guard
2018 Now the HP is substantially different, (maple cap, DIP switches, etc), the T gets '61 pups
And this is just the 'Standard' model - it's a minefield for anyone wanting to pick up a recent 2nd hand model, trying to work out which years had which specs. But the there's also the issue of how Gibson launch/rebrand/drop models all the time, so people barely have time to get familiar with a model before it's gone - this is very different from limited editions/limited runs - which Gibson ALSO do plenty of, and which obviously serve a purpose.
The SG Futura was a good example - not a limited edition, it was an SG with an interesting humbucker/P90 combo and a power boost switch, in a range of unusual colours. But it was only in the 2014 range. Obviously, sometimes models will have a short lifespan, but with Gibson it's the norm. To go back to your Apple analogy, Apple revise the iPad all the time, but this is because it's tech - it gets upgrades. It doesn't suddenly change to a square format, or get renamed the aPad or dropped in favour of the iTablet...
Secondly, this is a thread about Gibson, why on earth would I be criticising Fender or G&L's approach to selling guitars?
As others have said in isolation the guitar business is healthy, they just need a CEO who understands old gits don't like change, and youngsters want to emulate heroes.
I don't think anyone would think that Gibson having a 'model of the year', or a small range of them, would be a bad thing if they want to try out new ideas - it's the way they've changed the spec of the whole line-up so often that no-one has any idea what they're likely to do next which is the problem.
For example, if you buy a 2018 Les Paul Standard, what exactly are you going to get? Can anyone tell you for sure without looking it up? The majority of people who want a Les Paul Standard just want a standard Les Paul, like they've 'always' been made - two humbuckers, four knobs, standard machineheads, normal neck profile, etc. Not robot tuners, coil splits, chambered bodies, laminated fingerboards, wide necks, new logos...
Fine if you want to do something like a "2018 Les Paul Modern" with all that stuff, there will be a market for it. A small one.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Seriously: If you value it, take/fetch it yourself