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look at Fender price points
a.) cheap intro to guitar series model
b.) solid value for money models
c.) higher price models
d.) custom shop models.
Look at their product line
they have all the classic models in the above markets (strat, tele, etc)
they have modern enhancements to the classic models (tele 6 point bridges, S1 switching, 2 point strat trems, locking tuners etc)
they have vintage correct models at the above price points
they have vintage look and feel at most of the above price points
they have new models based on classic concepts that have been a real success (cabronita, pawn shops, etc)
they have a custom shop where anything goes
Price points for everyone, showing pride in their vintage designs, fixing their vintage design flaws (HEAD STOCK GIBSON!!!), and driving new models forward without being insane.
True revolution, massive flop.
Sadly money talks
Most of their attempts at being modern have not been well received, but that is not their place in the market, that’s covered by plenty of other manufacturers.
I really wanted to like it based on the technology and what it was meant to do, but I intensely dislike the reality of playing one. I didn't really like the sounds either, but I could probably have lived with that more than the (lack of) ergonomics.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Hence the sale to whoever it was (edit - Washburn i think) an Ken's departure to go and make acoustics.
The Gen 2 pickups in the predefined Parker's are much better and you do get a variation in sound across the different wood types/models
Totally get the look thing, they tried to change that later on.
I really like the ergonomics and the upper fret access is insane as the guitar has no heel at all.
I came to the conclusion i make what will sell and not something i fancy trying
I've got something I'm definitely trying when i get time, it's resin injected pine, it's eco friendly and sustainable, even rain water is collected for the resin, density can be altered to mimic other woods apparently so we'll see
I have sample blanks now to try and i still think people will poo poo it over traditional woods
At some point good mahogany will become a problem imo and I'm getting fed up looking for it
I think there are far too many guitars being made each year now and wonder how long that can continue, a better approach might be to scale production down to what we can sustain rather than stock piling for the sake of it
(formerly customkits)
On the subject of Gibson's ever-more-truerest Historics, for me a reissue is fine if it looks like the original (ie is the same shape and has basically the same hardware!), and sounds and plays more or less like the original. I don't care about the minutiae of things like glues, plastic formulations and wiring insulation since they don't affect the look or the function to any appreciable extent in my opinion. So really, Gibson have been doing it right since about the mid 90s and there's really no need to change anything. (Other than stop making the 50s necks so ridiculously huge.)
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
The tension springs in the trem weren't great and you needed different ones for each string gauge.
Then there was the bonded on frets, which have a tendency to come off.
Nice guitar, too many ways for it to go wrong.
Pickups were also a total pain, as were a specifically made version of DiMarzio on my GEN 1 model, though I did get new ones, but it took a search.
Win a Cort G250 SE Guitar in our Guitar Bomb Free UK Giveaway
Why even Norlin tried to introduce new models, even though they were naff, like the Marauder and Sonex.
(And it's true that a few do. But that's not what at least 95% of the market wants.)
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Been uploading old tracks I recorded ages ago and hopefully some new noodles here.