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Googles - Tom Jago. Also gave us Malibu amongst other things.
He was a genius at branding.
Baileys was the product of the same company owning a not very good distillery and a dairy which had a huge surplus of cream when semi-skimmed became popular, with the Nesquik added to make it more palatable.
Malibu was more subtle, the logo and advertising created the impression it was made in the Caribbean somewhere. It was actually made in South Africa, which was somewhat of a pariah at the time over apartheid.
Cool guy, RIP.
Chips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming