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Mind you, having a law and actually enforcing said law are two different things. I noticed a couple of months ago this matter of undisclosed sponsorships hit the headlines here for a few days. Enforcement from the ACCC
(fair trade and consumer body) was (as bloody usual) dilly-dallying about and more bark than bite. And (also as usual) enforcement from the ATO (tax office) going after people who were getting a benefit (e.g., free restaurant meals in exchange for "reviews" on Facebook) without declaring it as income was much more effective and direct.
Particularly where one of the guitars is familiar to you, or at least something close to familiar, the comparison is really valuable.
Example: one where the player has three guitars by the same builder, identical except for top timber. What does American Plane sound like? (They call it "sycamore", which it certainly isn't, but Yanks are like that.) Because one of the three guitars in spruce (unspecified but it would be Sitka) you can "calibrate your ears" to a known, standard sound, and from there you can get the best idea of what American Plane sounds like you are ever going to get short of actually flying 15,000 kilometres and playing one yourself.
Another example: the chap demoing Emerald alongside his Martin and Taylor instruments, doing his best to play the same way and sit in the same place. Again, really useful.
HAVING said all of that - most You-tube gear demos are barely worth the paper they are written on. But there are good ones.