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If those things aren't enough then increase them. Taxing profit is always going to be "unfair" as it's never clear cut, especially for international companies.
Maybe if we made our tax system loads simpler then some of our best minds would be creating stuff instead of creatively shuffling money around.
I can give a view from the other side as I'm tax director for a multinational group.
Is tax an ethical issue? Probably. But as I'm trained in international tax law and not philosophy, I can't be effective in my role if I attempt to evaluate decisions using ethical criteria. What I do instead is look at the flip side of ethics which is reputational risk. On evaluating a strategy, I ask myself to what extent knowledge of this transaction or arrangement might damage our reputation with our stakeholders. I turn down many strategies on the basis that they feel too aggressive.
If our group did no tax planning, asymmetry of international law and double taxation would result in us paying around 65% of our global profits as tax. We manage that down and actually pay around 25% tax overall, though there are significant differences between countries. We view 25% as a reasonable balance between our social responsibilities on the one hand and an appropriate financial return to shareholders on the other.
With respect to Google. Their historic arrangements are, in my view, aggressive (but not illegal). They have chosen a path which many boards of directors (including my own group's) wouldn't take. On the flip side of course, we all get to use Google products for free every day......
NI - as above for employees' NIC, they pay employers' NIC as a tax on their payroll.
VAT - unless they are unable to reclaim it, it's only an end-user tax.
If we do come out then Google, Amazon, Starbucks etc will need to set up a UK headquarters here and not just have a EU headquarters in Luxembourg. They would still shift stuff around but it would make it a lot more difficult for them.