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Ironically, they led me back into Redplate land...
Take the 20w 1x12" Creamer as an example - £2699
subtract VAT (2699/1.2) - £2249
then subtract Anderton's margin (30% on these) - (2249/1.3) - £1730
then subtract import duty rate of 3.4% (1730/1.034) - £1673 (no import VAT to recharge to customer as he'll claim it back)
Deduct shipping and other expenses, Andertons are probably buying these in for £1600 per unit, for reference the US retail price is $2899 (£2353 approx) - nice discount!
A very similar spec'd amp from myself and other UK builders is around £1300-£1500. If I sold it exclusively through a dealer network rather than 'direct to customer', it would easily be £700 more expensive.
Saying that, if the amp gives you that sound, then it's worth every penny (or cent).
Rift Amplification
Brackley, Northamptonshire
www.riftamps.co.uk
*An Official Foo-Approved guitarist since Sept 2023.
Also, milk.
They seem whey too expensive for me.
Trading feedback here
I tried one at Andertons a few months ago and I think it was the Creamer. I couldn't see what all the fuss. It was Fender Deluxe-ish and nowt particularly special about it. I certainly didn't think it warranted the hefty price tag.
Maybe I need to try some udder models!
In contrast that same day, I then tried a couple of the Morgan amps they'd just got in and they were fantastic and at least £500 cheaper. Now they are something special and loud for their wattage. I've since tried a couple at Guitar Guitar and for the first time, they're making me question my Divided by 13.
And (if you take the electronics and speakers out) pick up your empties?
Lee said "What do you think?"
I said "Its always lacked something."
He said "Bass, its always lacked Bass?".
"No", I said "Its always lacked ...er...."
"Upper mids?"
"No, its always lacked...them....er...."
He thought for a moment then exclaimed "Harmonics!!"
"That's right!" I said. "Its always lactose..."
Trading feedback here