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Comments
Economy of scale but 'boutique' pricing - clever.
i guess it makes sense from an economy of scale point of view
1 set of HSE regs, 1set of employment law
different areas specialising in different jobs (like tolex and cabinet manufacture)
If you had a line in one of these factories manufacturing Warthogs, would it make them any l as boutiqe? They are still custom designed and hand manufactured and as long as you tested and inspected them properly then I wouldn't see the problem
put your feet up Adrian and get some immigrants in
As for whether it matters, I'm not sure, It matters to me, but I may be in the minority.
The umbrella company, Boutique Amp, appears to be swallowing up some of the brand names...quote at 19.30 " Boutique Amp have just bought ToneKing ... and they have big plans for the brand"
It begs a lot of questions...
would I like Dave Friedman to hand build me an amp if he had another 20 on the go?
probably not
i would have thought your 'real' value is in what's between your ears Adrian. I don't think anyone is particularly bothered by who solders what in.
And you know that's the only way to really scale ...
If I was you I would seriously consider trying to increase the margin
I realise ThorpyFX is probably a lifestyle business and there is nothing wrong with that.
but there are different lifestyles ...:)
Also I really believe your time and talent would be best spent on prototype design and manufacture and not a little bit of sales. Hey you know your own business and I'm not trying to lecture
I have every pedal you have produced (since Thropyfx) and I'd really like to see you be successful and profitable for years to come
I think you going with a custom enclosure will have helped - you're less lost in a sea of Hammond enclosures. Also, I gather, your stuff sounds really rather decent.
that and working with Dan Coggins (lovetone) is yielding some very interesting and certainly none derivative stuff....... I just need to work out how to build it all now....
With a good quality presenter, it could be interesting, but Christ he's irritating.
Your genius is obviously in the concept not the nuts and bolts so to speak. That said I like the fact that the pedals feel personally cared for, as do I as a customer. I'd be lying if I said it wasn't a factor.
I order the pedals direct as I assume that's better for the company, and there is no point having a "supplier" who is losing money.
It is ultimately a business and you're a clever man, you'll work out where the balance lies.
It may be worth talking to people from different industries about production, distribution etc.
(I am aware it's already applied to fake antiques)
I will add it to "lucky poo" and "you sunk my funnyship".