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Shop staff are their to serve and help, not pretend you don't exist.
Sure no one likes the over zealous approach either, but there is a nice middle ground.
Andertons is less that 30 minutes from where I live. I've spent a small fortune in there over the years and always had great service. The staff pay the right amount of attention and, once I'm set up, they'll leave me to get on with things in the test rooms, probably partly because I like to crank up the volume.
I wish. As a Guitar Nerds listener I'm more familiar with Joe Branton than I would have been otherwise, but I'm not sure he's considered whether his whole "controversialist vegan twat-'stache wearing hipster drunk whose friends think he's a bellend" persona really works as the face of a brand that needs to sell stuff to more than just vegan hipster drunks to survive.
Seriously, watching him wheel out some even more hipster twelve year old called Hugo or Bryce to actually play the guitar in their videos because he can't do it himself (bassist) makes you beg for Chappers.
Don't talk politics and don't throw stones. Your royal highnesses.
His bass work...just nope. Sorry.
The point I meant to get around to making before I got sidetracked by my Joe Branton rant was that part of Lee's charm as a presenter is that he seems like a normal bloke- for all his "industry insider" background, he comes across like you'd expect the average members of a forum like this to be- fairly well informed about gear, passionate about playing guitar but not necessarily great at it (and under no illusions about it), plays in a band, but not necessarily very often. Basically, I think Lee Anderton does a very good job of coming across like "one of us" to the sort of people who want what he's selling.
Offset that with professional guitarists like Danish Pete and "style specialists" like Rabea and you have a really interesting combination.
Mick Taylor does a similar "audience substitute" job on That Pedal Show, although he's a better player and a more serious gigger.
Don't talk politics and don't throw stones. Your royal highnesses.
Yeah I can see your view.
I'd rather it just be Pete, Lee and guesting Mick from TPS if I am honest. The other players are ALL better than me (and I should hope they are if it is their job!) but their style does nothing for me. There is no 'feel' in shredding....but then again Frusciante is one of my favourite guitarists and he is more about melody than how many notes.
I think Lee has done a really good job of finding something for almost everyone. The videos are well produced and taken seriously, he's invested a lot in a nice space, cameras and gear and he's sought out presenters who are engaging and can play.
It's pretty hard to see what more he could do. He's offered something different to the Andy/reverb/pgs and TPS stuff, and not gone particularly sales based. These videos just promote the brand and add gravitas to it.
Chapman is annoying but i watch a lot of their other stuff (especially with Pete Honore and Mick Taylor) and, being honest, that content does make me want to shop with them.
You always see in the videos him & Rob at the store, I imagine a big draw of going to the store is a chance of meeting them.
The one big purchase I've made from them I've gone into the shop to try it out.
The are good in that they aren't purely a guitar shop. I like Guitar Village, but you can't buy keyboard or PA stuff there. From memory we've ordered stuff for my church from Andertons. For us, it's close enough that if something goes wrong under warranty, you can bung it in the back of a car and take it back. You don't have to faff around with couriers, and finding a box to put it in.
So many online music things are so bloody serious. I get the impression if I walked into their store they would have that fine line between the fun factor and brutal business sales agenda down to a fine art.
So much time and effort must go into those videos and Lee still does them himself. Must work mega long hours.
I learnt alot from their videos a few years back when switching from acoustic to electric.
I don't even listen or play blues....dunno why they appeal to me.
Most my guitar heros are bassists or anti-guitar heros like Cobain or Coxon. They tend to be songwriters and treat the guitar more like a sonic palette.