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Content relevance has taken priority over what TV offers and its making huge stars out of people who know how to use it.
(I am semi serious….semi joke)
Don't talk politics and don't throw stones. Your royal highnesses.
can anyone link his troll rant video pleeeease, love a good meltdown
I did a session for Andertons' YouTube channel with an artist I play for, and spent a lot of time that day with Danish Pete and also Joss, a younger shred-specialist kind of guy whom you may have seen on a fair few of their videos. Both were utterly charming and could have chatted about gear all day - Pete spent quite a while playing my Strat and having an absolute riot playing with the mad fuzz pedal on my board. But I also got a glimpse of how much work goes into the YouTube side of it - Pete is the main guy running the channel, as far as I remember, and he works unbelievably long hours to make it as polished as it is. I don't know how there are enough hours in the day for him. It was humbling actually - these guys have worked impossibly hard to get to where they are, and continue to do so just to keep it on the level.
So I would agree that the definition of celebrity has changed. Lee anderton fits this new definition, at least in the guitar world.
My seventeen year old son knows who the Andertons people are and watches the odd thing, our points of cultural cross over are fairly limited so I guess it’s a kind of fame.
You can can see how Lee has developed as a presenter as well, he can muster a decent interview these days which wasn’t the case at all. As he’s become Mr Anti-Sexist I wouldn’t mind a bit of acknowledgment that he got that wrong earlier on. But, he’s running what seems to be a very successful business and doing it in a fairly creative and fun way so I guess well done.
I struggle with the 'Top Gear' style stuff with Chappers, but I admire the way that he's broadened the range of material available.
The Andertons channel has getting on for 100 million total video views, I wouldn’t call Lee a celebrity in the traditional sense but he’s certainly a very recogisable face among musicians of all ages