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Following 3 years of work and $100 million of investment, Behringer announced the completion of a major project called the MusicTribe City.
We're looking at a state-of-the-art facility located in China, featuring a 3-million-square-foot smart factory, plus accommodation and recreational space for 3,000 "tribers."
Some of additional facilities within the city include a hospital, supermarket, bakery, laundry service, and more.
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Uli Behringer has been making some pretty big claims about what the company intends to do with it's synth replicas that rely on old designs becoming public domain, and their Minimoog clone has been getting rave reviews. I'm not sure whether that strategy transfers over into guitar products to the same scale, but who knows?
Jesus, maybe they are sniffing around Gibson!!
I'm still staggered what you can buy now compared with say the 80's (in real monetary terms adjusted for inflation)
They’re probably one of the few players within the musical instrument industry with the finances to take it on. Gibson’s other brands might also be interesting to them.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
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Glassdoor reviews are interesting too- make Gibson look like a wonderful place to work.
Don't talk politics and don't throw stones. Your royal highnesses.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
For all the praise the skodas get they still aren't the nicest place to be sat