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what I don’t do is say “nope not for me” based on having never tried them and based on the fact that in the same market segment something cheaper is available.
if you work in advertising, you must be part of this problem. It’s advertisers bread and butter to increase a products worth based on bullshit. The only way to cut through it is to try these things.
p.s I haven’t tried wizz pickups, so I have no idea if they are “worth it”
because he can (ask that much for it) and because there are enough people willing to pay that much for it (because they can).
in summary, because that's its essential 'commodity value' (economics jargon).
the intrinsic value of the materials + labour + promo (costs) don't have to be in anyway related to the asking price. in a capitalist market economy, desire, supply & demand dictate value, above any intrinsic material value.
drivers behind the consumers' desire will be all sorts of things.
some will perceive (or imagine they percieve) genuine objective techincal worth, or subjective tonal qualities, that they consider to have a value equivalent to the relative price difference between that and other brands.
some will be motivated by subjective personal things that are little to do with the item itself & more to do with their own issues; insecurity/low self-esteem, desire for peergroup approval, self-reward-reflex (i deserve an upgrade, i have worked 60 hours this week, etc).
it's the same old same old. each to their own. as long as no one is getting exploited or abused by this business (which doesn't seem to be the case) then i don't have a major issue with it.
a lot of so-called business is exploitation & abuse. that's what i get stressed about. eg, asian kids who should be in school & enjoying childhood making high value trainers for a penny a day. or village water supplies redirected away from people & towards factories.
personally speaking, fancy designer musical kit is a game i'm not into. having not much money means i have to be totally ruthless about new things. unless i can hear significant subjective quality differences, or perceive significant material quality differences, between the item in question and something less expensive, i don't buy. £300 is a 'best' guitar or bass to me, not a single pickup.
but my situation is different to someone else's. if you own your own home and make a decent living, then it's potentially a different equation with a different conclusion.
& it's nice to have nice things. i buy make-up & perfume (modestly priced but hardly essentials), so am not lecturing in my hair shirt.
ultimately business is business, & since 'the anarcho-syndicalist communal ownership party' is not a force to be reckoned with at the british ballot box (this time next year?), this is the way things are.
another 3am essay!
As for my advertising experience comments of course I know how the game works but I don't always agree with it but yes I know how to turn some cogs as part of the bigger machine.
I'm feeling I wish I never started this damn thread now.
At the same time I don't overcharge. I just charge what I feel is a fair reflection of my skills and experience plus the equipment I'll be bringing to a shoot.
The value of my OX4s became self evident very soon - the sting of paying more for them than I would some Dimarzios disappeared very quickly...
Been uploading old tracks I recorded ages ago and hopefully some new noodles here.
i bet he earns less per hour than a lot of people on here do.
pricing them high might mean he can justify taking the time to do it right and meet his USP. He might be able to make twice as many, twice as fast for half the labour cost.... but something would likely need to change.
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im glad you like the OX4s @soma1975 because that is the set I'm going for. What spec did you get I.e. covered, magnets etc.
Been uploading old tracks I recorded ages ago and hopefully some new noodles here.
I dont think any any of these companies mentioned use “snake” oil to describe their products, however as I offered above, you are more than welcome to come and try four guitars I have.
One has ox4s, one has montys, one has haussels and one has real pafs.
Been uploading old tracks I recorded ages ago and hopefully some new noodles here.
I think as consumers we often underestimate the time and skill required to develop products. Many luthiers for example have spent countless hours perfecting their art and pickup builders alike have spent a long time getting a pickup which for them best reflects 'the sound'.
I think im right in saying that the chap who creates Wizz pickups uses an original winding machine that Gibson used in the 50's and occasionally finds the original copper wire Gibson used back then. These things may or may not be a direct influence on a pickups sound but they do require alot of time and investment to find and buy so that does need to be factored in.