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So show up at the gigs they put on, talk to them, give them a cd, get to know them a bit, make it so that they like you and want to help you out. Then maybe you'll start to get more support slot offers and go from there.
If there is a UK 'scene' or genuine community for your genre, then winning over the various key influencers can obviously help massively, but it's hard to get their attention because they're being bombarded all the time (as are the local promoters to be fair).