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If you decide to use eBay then I prefer a buy it now with offers but if I do an auction I set it to finish mid evening when people will find it easy to be online - sun or mid week evenings are usually good - plenty of pics and description and you’ll usually find a decent piece.
i may be wrong
Valid from Friday 30th November 2018 00:00:01 until Monday 3rd December 2018 23:59:59. Maximum fee per sold listing. Applies to final value fees on up to 100 listings. No insertion fees apply. Item must sell within the first listing period. Private sellers only. T&Cs apply.
I recently listed 15 guitar-related things (here and on eBay) and sold 12 through eBay within 9 days.
Make sure it sells within 30 days and you won't pay fees, under their terms and conditions.
Don't do an auction, do a buy it now with offers - and doesn't really matter when you start or end it, if you do that.
If you really want to do an auction, then end it on Sunday evening at 7-9pm.
That's when internet traffic across the UK is at its highest.
Alternatively list it on here :-)
I have a few that I'm listing before midnight, but not sure which ones I want to sell (I'm only selling because I have an 'incoming' before Christmas) so I'll just see what the level of interest is first and then withdraw the ones that I don't really want to sell. I only need to sell one really and am a terrible seller, as I will only deal face to face, which means a few miles, but it's worked fine so far.
I only do the 'buy it now, with best offer' generally, but when I've put things up for auction I've found that listing a week before pay day helps and a Sunday or weekday mid-evening finish helps.
Being a Sunday evening, most people are at home.
I can’t find the link/source but there was a study done on this (albeit not guitar related) but the best time to end any general eBay auction is Wednesday evening or Sunday evening.
FWIW I reckon Friday night is the worst possible time, unless you strike it lucky with a drunk
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