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Just look at how much the political dialogue in the UK and elsewhere has now reduced itself to slogans, insults and lies - instead of talking to us like the adults we are. Stupid slogans to persuade stupid people. And a stupid person has the same vote as you - so use it wisely.
Winning votes is no different to selling something in a competitive situation. The strategy for that is very simple. Ignore the things you both do well, build up the importance of the things you do much better than the other side and reduce the importance of the things they do better than you. Typical Conservative vs Labour example might be...
"Strong leadership is important - he can't even manage his own MPs." That says nothing about policies and focuses on a weak area for Corbyn.
I'm not locked in here with you, you are locked in here with me.
This is what I was getting at with how elections in this country have come away from the manifestos and proceeded along slandering your opponents. There are reasons for that, not least because fucking up on an element of your manifesto can cost you votes: calling your nearest opponent a useless twat doesn't lose you votes. In the past negative politics was supposed to bring about voter apathy: in General Elections since the low of 2001, negative politics has been the norm and turnout is up.
https://www.instituteforgovernment.org.uk/blog/countdown-election-2017-what-timetable-looks
Anyone who considers putting him in power really needs their head examining.
It kind of runs counter to their claims for fiscal responsibility?
this is one of those silly tribal things that gets said, treating politics like it's a football team. It's unprovable and irrelevent, the only facts are what the government actually did, not what any prejudices you hold may say.
I'm not locked in here with you, you are locked in here with me.
Labour left a note last time they were in government ....
oh lordy, not that old cliche about the note, can't believe people actually believe it
I'm not locked in here with you, you are locked in here with me.