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I suspect it is both a cost saving exercise and a sign things are really bad. I just read up on their factory plans and they seem a little, well, desperate.
Debt on its own is not an issue - It only becomes an issue when you can't service the level of debt and meet the appropriate repayment schedules - Man Utd is run with a big debt since the Glazer family acquired it and like many venture capitalists they have loaded it with debt at the point of purchase - But the day to day running of the business allows it to fully operate in this manner
They may have 1.7 billion turnover, but if the profit from that turnover isn't enough to pay the debt, pay the staff and keep Henry in Oreo Cookies* then there be a problem.
*he may enjoy other cookies, others are available, I was using a for instance. Always read the label
So, how to save Gibson:
1. Factor your debts owed to you by GC, etc, for immediate cash, take the hit, it's the cost of Henry's bad investment decisions. 80% of (total guess) 300m is better than 100% of nothing if/when? GC goes down.
2. Get the debt repayment dates rescheduled. Just because the original deals had lines in the sand doesn't mean they can't be renegotiated. To include no additional interest payments, the banks lose 500m if Gibson goes down so they'll be happy to play. They will want some cash and business changes to include,
3. Hammer costs and sell non-core businesses, generating cash and focusing management on core strengths.
4. Lose Henry. The banks would want this as part of a new deal, his decisions have proven he is not a fit CEO, and they would want their own appointee in there anyway. This might be a sticking point.
With turnover of 1.7b Gibson clearly has some strengths, this is not all doom and gloom, it needs to improve profitability by cutting costs, not trying to sell robot guitars. It might end up a smaller, but much stronger, company in ten years if it talks to the banks and takes some big decisions.
Surely all Gibson needs to do is get Joe Bonamassa to turn up, after all he's got a signature model of almost everything they make.
Let me know what stand number you are an I'll make sure I make it over. Really wanna try out some of your Fuzz's too!
Many competitors, investors and entrepreneurs I’m sure would snatch up the intellectual property that would be sold off when realising the asset.
So worst case scenario we end up with an “under new management” version of Gibson, that may (given recent opinion) be the best thing to get it back to its former glory. It’s hard to shake a reputation for poor quality without a big shake up.
But in all likelihood the current owners shall restructure in some form to hold on to the IP and continue.
as long as it doesnt have a floyd or robot tuners .. :-)
Electronics are out of date after a few years or discarded when a new model comes out - guitars hang around forever.