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I'm thinking tone is rarely if ever the first factor in guitar buying. It's what looks good, then feels good, then what it sounds like. So it's likely the third factor for most. So when Harley Benton, or any manufacturer, makes a great looking well-made guitar at the right, they are a good chunk of the way there in securing a sale. That sale isn't necessarily to those who hold to brand tradition or loyalty, but it will matter to the next generation of guitarists in the untapped areas of the world not brought up on western guitar brands.
OK a few facts from someone who used to visit Far Eastern guitar factories for a living, and QC/Audit them on their processes.
1) Their processes - ie the work instructions that they work to - are WESTERN. Therefore if you think that something is slap-dash or crappy *BECAUSE* it is made in the Far East, then you are mistaken. The work instructions they work to are devised to ensure maximum through put at a particular price point per unit. Therefore some finishing stages or some 'care' stages may be omitted to save time - and time is money. I have visited places that produce guitars (and other parts) for companies at several different price points - some very cheap, some very expensive. Same workers, same machines, different work instructions. The drawings, designs, specs, and even the CNC programming in some cases, comes from the West - don't believe me... ask Fender about it. I used to have dealings with the factory that churned out 10,000s of Squier instruments - all of those processes were written, maintained and OWNED by FMIC.
2) Their wood stocks - Gibson, Fender, PRS etc do not have the monopoly on good wood. They buy their wood from trade suppliers, *AT A PRICE POINT*. Now, for PRS and high end Gibson, that could be very expensive due to a lack of flaws etc. Fender do tend to buy good quality stuff too - but less of the fancy stuff (although they did gazump Gibson a few years ago on their stocks, when Henry's mob were struggling to find enough cash down the back of the sofa to pay for it). There is no reason *AT ALL* why Cort, World, Yako, Fujigen or a whole host of other guys you've never heard of shouldn't buy quality woods - except, that they know its a false economy as 'nobody' would pay the uplift. Bear in mind that the likes of Gibson (Epiphone), Fender (Squier), PRS (SE) etc have their US head office dictate the price points that the far eastern factories work to, they are VERY unlikely to sanction high quality wood that may undercut and threaten their higher end brands. A lot of problems with mahogany stem from how scarce it now is - and some varieties of "mahogany" aren't quite as pretty as the old stuff, but it still has a similar tonal stamp. A lot of poor stuff is badly dried too - too fast - but if you want a guitar that's sub £1000 retail that has a lot of mahogany in it, you have to accept that it will have been made to a price... and part of that involves wood stock. But don't assume that its because it isn't available to the Far Eastern factories. Oh and equally, don't believe that its any better just because it has a Made in the USA stamp, either... that is marketing BS.
3) There is NO REASON WHATSOEVER why a Far Eastern factory could not turn out a guitar of as high quality - if not higher - than anything from any of the Custom Shops or PRS. Some of the luthiers over there are incredibly skilled guys (make Western guys look lame) and I've seen some guitars made by them that are *jaw dropping*. However, you've never heard to these guys... so you won't pay the money to buy them. I played a guitar once that had been custom made as a one off for a local player - it could have been sold (wholesale) at around £550, and it was better than 99% of Gibson CS and R-series guitars I've ever seen. However, because of the area it was made, it gets labelled with the "Chibson" label and described as firewood by most - oh and for the record, no it didn't have a fake logo, those mainly are wanted by WESTERN buyers...
4) Harley Benton branded instruments - I'm fairly sure I know the factory these are made in. I've not seen them being made so can't comment for sure. However, if it is the same place that factory is capable of some superb work. And so far, I've played a few HBs... and all have been very good for the money. Often they are let down by wood stock (see comments above about being made to a price) and machine made pickups that are a bit... characterless.
Don't believe all you read about Far Eastern stuff. Would I play a guitar branded Harley Benton - yes, if it sounded good and played nice. Would I buy it if it were expensive? Not blind... I'd want to play it first and that is where this falls down. Thomann are a superb organisation, based on the Mail Order philosophy. I dig that - but there are some things you need to try. I know what a Gibson Les Paul or a Fender Strat should play and sound like - plus I know what the quality level should be at a given price point. If I order one, and it falls short... it goes back. Simple but a lot of hassle. The chances are though that it will live up to the expectation. However, buying an expensive HB is going to be a lot more of a gamble as I don't know what to expect - and so I probably wouldn't... not without trying one in a shop... and that ain't going to happen.
off topic
Never Ever Bloody Anything Ever. Mr Jolly Lives Next Door?
How do you rate the Chinese Gibson / Epiphone factories?
I've played some amazing Chinese Epiphones - albeit their pickups and electronics tend to be a little below par. With these replaced and set up well, these are fabulous instruments.
we are still friends now, bit of a cult classic @impmann
https://www.facebook.com/events/1792594304093464/
Same with the environmentally friendly, cost-cutting practice of cutting up wood into smaller pieces which are then glued back together to make body blanks, something that makes it easy to create nice looking bodies with no structural defects even though timber, by its very nature, is often full of flaws. Surely it doesn't really matter if a body is made from one, two or six pieces, other than the kudos that comes from having a single, select piece of timber? (Which is why even Gibson make their body blanks from multiple pieces glued together.)
Another example might be the flame in a maple top. Even if a maple top affected the sound of the guitar, surely the degree of 'flame' is just of cosmetic importance and irrelevant to the playability and sound of the instrument? Consequently, whilst a top-tier manufacturer might choose to use an expensive top made from a solid piece of flame maple, and a cheaper one plain maple on its own or with a flame veneer, the only real advantage is simply knowing your guitar has a solid piece of flame maple.
Isn't it the case that making body blanks from multiple pieces, using veneers and so on are the main cost-cutting processes used by budget manufacturers, not that top-tier manufacturers are the only ones to make their guitars from 'real mahogany', with the cheaper brands necessarily using 'pulp' with the consistency of the inside of a smartie?
Also, with regards drying wood 'too fast'. Do you mean using vacuum drying? If so how would this be different for a cheaper manufacturer and the likes of Gibson, who also appear to vaccum dry their timber?
Thanks!
There are many ways of drying timber. And there are many timeframes used. But I'm not a timber drying expert... my comment is based on hearing that from people who know (Luthiers, CEOs of guitar manufacturing facilities etc), its more a reflection on what is available vs what used to be available.
"I know what a Gibson Les Paul or a Fender Strat should play and sound like - plus I know what the quality level should be at a given price point. If I order one, and it falls short... it goes back. Simple but a lot of hassle. The chances are though that it will live up to the expectation. However, buying an expensive HB is going to be a lot more of a gamble as I don't know what to expect - and so I probably wouldn't... not without trying one in a shop... and that ain't going to happen."
Israel.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Anyhow, thanks for confirming what I said regarding cost-cutting methods.