Why do sellers refer to their guitar as "she?"

Johnspreyer

This topic may have been mentioned before, in which case, please remove my contribution.

Much as I treasure my guitars which are beautifully made and give me great pleasure, they are quite gender neutral and referred to as "it" in the same manner as other expensive and treasured possessions. They are tools which do a job, hindered only by the shortcomings of the owner.  Does referring to them as "she" as in many adverts indicate true affection or is it unbearably pretentious?  I genuinely don't understand why but I do have a view

On the same subject, I have never yet seen a guitar for sale which has had an "amateur set-up."  It's always just had a "pro set-up."
Also, whilst I'm here, what's all this about mojo and butter?

Jack_

Did you just assume a guitars gender in 2018?

usedtobe

I would never buy a female guitar..

KDS

I dont

Iamnobody

Gas Station guitars is a great example of this. Click the link below and prepare to be horrified. One of the worst offenders I’ve seen!

https://www.gasstationguitars.com/product-page/gibson-vintage-1978-les-paul-standard-all-original-tobacco-sunburst

Plectrum

A guitar is definitely an it.

Sporky

Simple.

They're perverts.

You don't want to buy a guitar from a perve, do you? 

DefaultM

I wouldn't say it was pretentious. I tend to view a person saying something pretentious as being a prick, whereas I would just view someone saying this as being a bit of a loser. 

Sporky

Selling a guitar is like making love to a beautiful woman.

Whatever you do, don't call her "it". 

Lebarque

Lovely curvy body that you want to pluck. Sorry.

JerkMoans

Sporky said:

Selling a guitar is like making love to a beautiful woman.

Whatever you do, don't call her "it". 

You are Swiss Toni and I claim £5

Anyway it's all about self-defined gender these days. 

Sporky

JerkMoans said:

You are Swiss Toni and I claim £5  

Thanks Ted,  that was the joke.  

Snags

JerkMoans said:

Anyway it's all about self-defined gender these days. 

I was going to say that you won't get too many Kay Strat copies self-identifying as a 59 Les Paul, but then I remembered Ebay.

JerkMoans

Sporky said:

JerkMoans said:

You are Swiss Toni and I claim £5  

Thanks Ted,  that was the joke.  

It's a rare event when I 'get' one.  Allow me to savour the moment

ICBM

They do it to stop me, and I'm sure countless other people, from buying them - which is often much appreciated when it's something I want but don't need.

Jack_

Lebarque said:

Lovely curvy body that you want to pluck. Sorry.

More of a beef man myself.

octatonic

The patriarchy.

FatPete

For the same reason people call cars 'she'. Whatever that is.

pintspiller

I would use the term "she". But still use a male name.

richardhomer

Something Freudian to do with pushing a jack plug in, perhaps?

DrJazzTap

The same people who give guitars names. I named mine for some reason a few years ago..although damned if I can remember any of them now. And just the thought of naming a guitar makes me wince.