G&L USA Guitars (Andertons)

TimmyO

Genuine question as I don't know how retail works - if theY buy as a single group, and charge the same price, how is that not price fixing? 

I mean, I get that it must not be, but what does constitute not-ok-price fixing? 

Sporky

I think it's only price fixing if they agree to sell at the same price.

If they all buy at the same price, and all put the same margin on, that ends up with the same price, without anything underhand. 

guitars4you

TimmyO said:

Genuine question as I don't know how retail works - if theY buy as a single group, and charge the same price, how is that not price fixing? 

I mean, I get that it must not be, but what does constitute not-ok-price fixing? 

more a case of a supplier having a price agreement within part of a stocking policy and as such they are seen to be controlling the market place

Whitecat

I think as part of their buying group agreement they probably have it in writing that they will all
agree to a MAP as set by G&L but can otherwise “sell for what they like.” Literally to avoid trouble...

Will be interesting to see if this sudden glut of inventory actually moves or whether they’ll all have to blow it out in 9 months...

duotone

Nice!  Ash body/black scratchplate/Maple neck

https://www.andertons.co.uk/guitar-dept/electric-guitars/g-l-tribute-legacy-in-natural-gloss