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"Lowden Guitars and Ed Sheeran have announced a collaboration on a new brand of acoustic guitars, simply called “Sheeran”."
Be very interested to try these out. I love the Lowden range, especially the Wee Lowden, but the price is a little steep for some of us.
Regardless of differing thoughts on his music, this has to be a good thing for the market, as long as the quality is maintained