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BTW, anyone got a link to that thread about the new upcoming D'addarios? I can't find it with the search function, was only a week ago or so.
But lately they've rarely been the cheapest price unfortunately so I've tended to go to Amazon, especially since it's next or same day delivery.
https://www.thefretboard.co.uk/discussion/147112/free-elixir-optiweb-strings/p1
Sadly I don't have tons of money so find it hard to justify going with anything but the cheapest option.
But using Strings Direct as an example - their website is well organised and I can use it to browse available strings in an encyclopedic way whereas with Amazon it's pretty much just searching for the specific product I want. So because I use their website as a service, I would prefer to buy for them to thank them for that. As mentioned though, if they are significantly more expensive it can be hard for me to justify paying extra based on my finances.
Guitar shops is another one. Thankfully these days GuitarGuitar's shop tends to have just as good prices as the web but even if they're slightly more expensive, they offer the service of being able to go in and try the guitar out without having to order it then return it by courier. So for that service I'd rather give them my business in return.
I actually asked the guy last time I was in trying if there was any reason I should order a guitar in to the shop or just as well ordering online. He said that, even though the assistants don't work on commission in there, it lets the company know that the shops are worth having when items are bought in person. I felt it was a good point - I do like there being a physical shop.