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The people are opting to back politicians who have very limited policies. UKIP really are a one-issue party and Trump, outside of bluster about walls, is a weird mix of feeble shouting, protectionism, and near-anti-globalist sentiment despite clearly making a fair amount of cash himself out of globalisation. You see with Marine Le Pen the tying up of some old NF racism with obvious protectionist policies, appealing to more than one old socialist out there. Corbyn can change a policy in the time it takes for me to take a shit but still appeals to this new audience.
It strikes me that one of the changes has been the introduction of what I call "consumer politics". Facilitated by Facebook and news feeds, the casual punter is more aware of issues without having to delve into the actual mechanics and history of politics. Policies and manifestos are not key issues for many voters. This is certainly something which applies to Trump's success. I'd say it's there for Corbyn as well and this was noticeable watchign some of his audiences last year in person, how mention of Thatcher and the 80's strikes etc didn't really connect with the young 'uns but the more-SJW issues did.
http://www.theatlantic.com/politics/archive/2015/01/meet-the-newer-softer-heritage-action-for-america/448695/
https://newrepublic.com/article/115688/heritage-foundations-michael-needham-tears-apart-right-wing
Michael Needham is someone many Americans wouldn't recognise but his influence has been huge. HA for A didn't care about the old way of doing things. They were doing things how they wanted. Trying to find solutions across the board? Fuck that. Attack dogs and proud of it.
http://www.bbc.co.uk/news/uk-politics-38631832