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Comments
Its 40ml not 120ml .
About 6%.
Hardly worth getting your knickers in a twist over.......
.. and then wearing them outside your pants...
Although the new one is quite a nice coke-bottle shape, I have to say the old one with the Indian embossings is more distinctively Cobra, too.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
somebody in marketing decides they want a funky new bottle to revitalise the brand. They have lots of amazing ideas, most of which cost too much.
i recently learned how much it costs to release a new bottle shape with new labels. Retooling costs could buy a house or two. You save a lot of money by keeping certain dimensions the same.
I suspect this bottle matches the old one in certain key dimensions whilst giving marketing the shape they wanted. The compromise cost 40ml of volume.
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Cobra was created by an Indian in Britain for the restaurant trade over here.
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