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This is a non-story being presented as "Political Correctness gone mad" moron-bait.
Chips are "Plant-based" no matter how you cook them
Donald Trump needs kicking out of a helicopter
I'm personally responsible for all global warming
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http://www.telegraph.co.uk/topics/christmas/8953771/Toys-for-boys-and-girls-are-a-no-no-at-Hamleys.html
Boys will mostly still want boys clothes and girls will mostly still want girls clothes. As long as no parent forces their kid to wear clothes they don't want I'm not bothered.
Remember, it's easier to criticise than create!
The modern insistence that there's no difference between genders is patently disproven by the fact that - in all growth charts, not just ours - girls and boys have fundamentally different proportions which are exacerbated after about 6 or 7 years of age.
Interestingly, we've recently had to implement "gender neutral" as an option on the site and in the growth charts - it turns out that youngsters (ie < 18yrs old) always follow the male growth pattern, but from the starting point of whichever gender they originated at. Leads to some very odd sizing requirements, such that clothes made for either gender still don't fit properly, so this move from John Lewis still won't help those people anyway.
Remember, they've only removed the gender from the labels - the clothes themselves are still going to be made the same way, with a specific gender in mind. Therefore, the only result of this is going to be that 99.99% of parents are going to have to guess whether the clothes will fit their child or not, and that will cause JL to suffer the bane of all clothing manufacturers/retailers - increased returns.
I wouldn't be surprised if their children's clothing department suddenly took a vast profitability hit. They'll be expecting this, of course, so they're obviously willing to take it in the pants for the sake of the resulting PR bonus.
They will need us then.
Remember, it's easier to criticise than create!
Remember, it's easier to criticise than create!
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
Or, we could force everyone to wear North Korean style military uniforms in the pursuit of gender equality..
You can tell the guy in the middle is just wishing he could wear something pink....
They'll finally be able to shift that huge shipment of grey onesies they got stuck with.