A big 'chappening' was promised at 8pm tonight- turns out it is a range of UK made versions of their models for around £3.5-4k. I don't think even Fender or Gibson can truly justify guitars of this price, but the fact Chapman think they can is somewhat mind boggling. When there are amazing artisan makers- including many fellows on this forum- who would make you anything you like for less.
Delusions of grandeur and a distinct lack of market awareness methinks, made worse by building up to it on their social media presence as if it was going to be an interesting announcement for the masses. Utterly out of touch.
https://www.youtube.com/watch?v=n1PXFt8jooA
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Compared to:
tried a a couple of the chapman guitars whilst bass monkey was trying to work out how to plug his cable in.
Really was less than impressed... poor finishes and bad fretwork... there are better guitars out there for the money... I think they are believing their own hype tbh!.
Obviously, it takes very little effort to fill out a fantasy guitar features wish list. It is another matter to actually stump up the money.
In my opinion, anyone with sufficient knowledge to understand the significance of the wood, fret wire and pickup choices in the red Chapman British Standard T-style electric guitar, is probably capable of assembling one from parts and fettling it him or herself.
Meanwhile, what is the common abbreviation for British Standard?
However, I can pretty much guarantee he's not making these. There's a story there, but it's not mine to tell...
There's a fairly short list of people who could be making these at a £3.5-4k price bracket, but I honestly can't imagine any of them actually doing it.
i have to say I really like the carve on the red tele. I normally hate carved top teles as they can really lack grace
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It says so on the headstock