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http://www.simscustom.com/html/home.htm
Remember, it's easier to criticise than create!
They should at least be shouting about where it's made...would do their integrity a world of good.
I'm actually wondering how these new Chapman's will be sold. To get a high end UK made guitar, you basically have to put down a considerable sum of cash initially, and often hand over more as the build progresses and you then need to hope that at the end of the build, the guitar meets your expectations. If there are a number of stock items built to be sold, then they might do well for those people interested in the British made guitars but also want to be able to try before they buy.
Checks out:
http://www.simscustom.com/images/gallery/2015/gotm/aug/large/01.jpg
This where I think Chapman's business model falls down. His name has no added value. People looking to spend £3,500 on a UK built guitar will probably choose a luthier based on his/her reputation for building the style of guitar the customer is interested (that would be my approach anyway) then deal with the luthier directly.
Many buyers of cheap foreign guitars are under no illusion about fitness for purpose and intend to replace a few parts within economical constraints such as nut, pickups or tuners. Quite often the original equipment is fine, it might be changed to suit a different purpose. This fixer-upper activity is a growing segment of the guitar hobby as a whole.
I see used Chapman guitars for sale and the majority have had their pickups changed, more often than not to Bare Knuckle.
Remember, it's easier to criticise than create!
I'm repeating myself - we all are by this stage - but although I'm prepared to believe his minor celeb status is enough to help sell his existing range of guitars, I can't believe anyone is a big enough fan to spend 3 or 4 grand on one.
They might sell one or two if the guitars themselves turn out to be really good, but not because they say Chapman on the headstock.
Remember, it's easier to criticise than create!
Remember, it's easier to criticise than create!
Repeating myself again, but Smith was the guy actually building the guitars. And, like Blackmachine, Feline, Eggle, Anderson, Suhr, Hamer (RIP), whoever... the reputation was built slowly based on the quality of the guitars themselves.
They weren't just chucked out into the market with a premium price tag, hoping they'd sell because of an association with an audience-dividing YouTube "celebrity".
(Love these "Electric Guitar a Day desk calendars", makes me sound knowledgeable )
I find it tacky when any Youtuber makes their own product, they are essentially putting their name on something churned out by a faceless organisation. They loose credibility in my opinion - nothing to do with RC specifically, I’ve stated this in the past on YT to various people who have brought out their own products on the heels of a successful channel.
Remember, it's easier to criticise than create!