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We all know in our hearts that a genre may become less popular but then morph into something. To say that electric guitar is dead is as ridiculous as saying the violin, oboe, harmonica etc is dead.
The yard is nothing but a fence, the sun just hurts my eyes...
His fundamental point though isn't just true in the music business but everywhere for any business. Markets change, income streams dry up. A business needs to adapt and change focus to survive and thrive.
Simply being talented and working hard isn't enough, you also have to work smart. As he says himself, he's done quite well with that philosophy.
But there's a point of confusion between electric guitar sales being dead (they're definitely not), and electric guitar music being dead, or stagnant, or boring, or in a rut, or anything else someone on Youtube might want to call it. That, of course, is much more subjective, and something that can be argued about till the cows come, by bellends or anyone else.
Most of the time I'm pretty ambivalent about that question - though a couple of years ago the thought did pass through my mind. I'd just watched a video someone had linked to, a guitarist (I won't name) was playing Voodoo Child (Slight Return) - one of the most expressive pieces of rock guitar ever recorded, but he'd stripped out all of the space and rammed it full of notes in a display of fretboard masturbation. The resulting sound had all the emotional content of a spreadsheet on guitar sales. :-/
He's been at the forefront of the YouTube generation , so he clearly has a grasp on what is going on in the industry.
He definitely speaks alot of truth here.
Well done chappers.
This is so 2017... Common, move on people.
http://www.rabswoodguitars.co.uk/
https://www.facebook.com/RabsWoodGuitars/
My Youtube page
https://jbonamassa.com/features/2018/blues-meets-country/?mkt_tok=eyJpIjoiTVRFd05EWmlZbUk1TkRsbSIsInQiOiJQZ3k1Y09MbzdMSmhVV3ZJSU5mUFRnUHpzbUdzVVJ4V3lrSU54ajVLN1NXZUlVcXI5WW54TllSSFVDaG5LanNkSDlSR3d5WUNLVXUxSVdjRGxJbGx4VFlDYmNMN3c4Y0h6MTdMOGtIUjRweGhNT0Q1UXA3WUlTczVBMXJxVUxXNyJ9
I'm not sure why he divides opinion quite as much as he does to be honest. I'm even less sure why when it comes to Lee Anderton who is clearly a web selling genius, or players like Rabea or Pete, who clearly have got genuinely impressive chops.
I'm a live and let live kind of guy though.
But they're just salesmen, they're not professional musicians, so they don't count.