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Comments
Good luck to him and I'll assume he knows his business a lot better than I do but I find it surprising that there is significant business for him there.
Beyond that though there will be a lot of roving dealers from third countries that will be there. Look at all the UK dealerships that send contingents - loads of them go. This, presumably happens in other countries too. So he can go to NAMM and cover off all sorts of territories all in one spot, and I bet he can meet suppliers of his own too for components and materials...
What is clear when dealers etc walked into the booth was that they were all blown away by how good these instruments are, I am also a big fan of NIK HUBERs instruments and the PJE are at the same level. Its easy to think that NAMM visitors are only looking for fender gibson, prs etc.... its just not true. Dealers come from all over the world, they want quality goods and lots want boutique guitars that aren't from those brands...
so is it odd that a company wants to expand its world-wide dealer base?? i think not, its entirely the reason we are going to NAMM......