I have begun to find most radio advertising annoying and unlistenable .Given that most advertising relates to financial products,banks,insurance,phone contracts etc .......the Coda of non-ending disclaimers now takes longer to broadcast than the advert itself.
Even the most basic things like a Mc Donalds burger promotion is beset with 'offer lasts until April 6th ,Participating Stores only,Not available to Drive through Customers ,Offer only valid when buying 2 McFlurrys, Not available on delivered services, Paricipants must be Carnivores over the age of 21 with 2 grandparents present one of whom must be wearing a silly hat . McDonalds is a trade style of Golden Arches restaurants . All Burgers contain mechanically recovered meat.Vegan Options available.
Remember to eat Junk food sensibly .keep a balanced diet .One quarter Pounder provides 93% of your recommended daily unsaturated Fat Intake .
I'm Loving it !
By the time you combine the paternalistic legislation jingo with the ubiquitous Mission Statement it's just Radio Gaga .
I particularly hate "To TFL and the The Mayor of London every Journey matters " ......NO "To the woefully mismanaged and debt ridden offshore Jersey registered TFL and the awful ,ineffective Mayor of London Every Journey MEANS MONEY " that they desperately need as it's likely to go bust in 6 months time.
Can we not dispense with the disclaimers or are people so unable to look after themselves that it's imperative ?
Comments
Planet Rock was on FM for a while so that was okay in the car and they made a point of keeping ads to a minimum. But that was several years ago now.
Haven't listened to any other stations for at least 15 years, apart from a little bit of Radio 4, at least the bits that aren't too depressing and dull.
just because you do, doesn't mean you should.
But you're right about disclaimers and 'smallprint' making commercial radio unlistenable.
Thousands of podcasts out there, catering to every conceivable interest, and mostly free; the quality varies of course but lots of them are made with high production values by people who know what they're doing (currently I'm listening to lots of Clash of the Titles (movies), Rule of Three (comedy, focussed on comedy writing) and An Hour or So With... (Sue Perkins talks to interesting people for, oh, 60 minutes or thereabouts).
So commercial radio can suck a bag of dicks. At least I can skip any adverts on podcasts.
It's more annoying than hearing thirty seconds of disclaimer packed into eight seconds which effectively limits the amazing offer you've just heard about to ninety year old ex-gravediggers from even-numbered houses in Thurrock.
Don't do it now, though. Haven't had to for several years, thank fuck.
Ads are specifically why I've never listened to commercial radio - either the ads were shit, in which case it would be frustrating because I knew I could do better, or they were excellent, in which case I wish I'd done it, or mine, in which case they made me realise how wrong I was about reason one.
I listen almost exclusively to commercial radio. The weird thing is, I can sing loads of jingles from ads, but my mind just does not engage with the content. Those ads could be reading our the GPS co-ordinates for a genuine crock of gold at the end of the rainbow, and I still wouldn't be listening. Tuning stuff out it seems is easy for me, although I do find it hard not to swear at the radio when the bloke who does voiceovers for MacDonalds comes on. Really don't like his voice. Vocal Kryptonite for me.
3 is a magic number
There's an Ocado just for you
Ocean Credit Card
Purple Bricks do your thing
Opportuni
Saga Cruises- go on spoil yourself.
They sort of enter my head and settle in the dustbin of my brain.
Another pet hate is all the Northern Voice-overs used because apparently the British psyche identifies them with thrift and good value honesty . It's Manipulation .
Asda Priiiiiiice !
I'd rather listen to them than the inane drivel from the presenters on most of the BBC stations, anyway.
"Take these three items, some WD-40, a vise grip, and a roll of duct tape. Any man worth his salt can fix almost any problem with this stuff alone." - Walt Kowalski
"Only two things are infinite - the universe, and human stupidity. And I'm not sure about the universe." - Albert Einstein
I ended up on 5 Live because I can't stand most of the music on music stations and I can't stand the adverts on commercial stations. It's true that 5 Live has a lot of promotion of its own shows and podcasts, but they don't really bother me.
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