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That being said I have a couple of vintage SGs and they really make me smile too.
The internet can blather on about it as nauseum but in my house (which is what matters to me) American guitars are better.
Just up the road though is Rob Williams, who makes the best made guitars I've ever played, so the real answer is the best guitars are actually made in Wales.
Look at Musicman and Sterling, Musicman guitars are some of the best engineered and built guitars I've played, their USA musicman brand is shockingly good, their Sterling brand which are the same modesl made in Indonesia are very good guitars and exceptional value, but they are nowhere near the quality of the musicman both in terms of the materials quality and the fine details, they are like a basic version of the musicman models with a nice finish providing exceptional value for money.
I get the impression that Musicman have invested the appropriate money and controls to make sure they are making a high quality to price guitar, so not scrimping on the guitar, just building within budget/spec.
Then look at the Washburn N4 - really really good guitar made in the USA, now compare their lower end models like the N24, again good value for money, stripped back features but the quality control is poor the parts are cheap, this model feels like a race to the bottom - build me an N4 but for this price point, I don't care how you get there.
Then there is Fender, who could invest in their Mexican output to make it have the same prestige as the USA there is nothing wrong with the Mexican guitars, but Fender are telling them to make them to this spec/budget, if Fender said "Make them to custom shop spec, here is $1000000 to tool up, you get the impression that would the output, but it would devalue the Fender and custom shop brand as people would be churning out custom shop quality on mass (I know some of you will argue the custom shop has some lemons too) but it really depends on the model these companies are doing. Fender Japan for example, I'd play their 60's re-issue models over the USA ones any day of the week never played a bad one, and they are significantly cheaper than the USA models.
Some companies have built their whole business model on non-USA based guitars that are high quality and not cheap - I tried a Guild M75 that I really liked a lot it was Indonesian and I wouldn't have said "cheap labour or parts" when I picked it up and played it, the initial sales price was £1300-1400, that's inline with a USA model strat so I'd expect it to be of the same quality / spec value as a USA strat, and it was, there was a niggle in the back of my head that this felt an expensive guitar for Indonesian, until I realised it wasn't a "stripped back" model, it was a new model built to spec, so part of it is the hang up that the non-usa companies get the cheap/bad models to build, so when they build a top tier model the brain triggers a question on the price by default.
There is cheap labour everywhere, and bad labour and parts, however we see it more often I the lesser model guitars, because they are that, lesser models built to a cheaper spec, with cheaper parts and cheaper labour, that is the brief so it will be "less" than the USA quality/spec unless the business built it's model around the east being the top tier builder for them.
My view is this: buy German.
For the record I have MIM and other Korean made instruments (all awesome and probably way better than my mediocre playing deserves)
And let's not forget that all other countries are evil and out to destroy the greatest superpower in the world.
PRS could pick up the CNC from Maryland - Employ the same staff - Buy the same materials and build it in Halifax, Hartlepool, Hyderabad, Harare or Hanoi - There is no reason they can't build the exact same guitar, with the same attention to detail - Adjust the price accordingly subject to running costs - Shipping, import duty, wages etc - But would the public accept it as a premium grade guitar that is not built in the USA ??????
Over the years Gibson and Fender have had some terrible times with quality control, but did it stop people buying them, not a bit. We have so many amazing guitar builders in this country and indeed the rest of the world that aren't just manufacturing guitars, but crafting them and they struggle to survive because guitarist are so caught up in what they think they should be playing instead of seeing for themselves.
Also since the 50's and early 60's things have moved on and the quality of Japanese, Korean and Indonesian guitar manufactures is now often amazing. There's some brilliant high quality guitars coming from that side of the world that totally equal or better the quality of the old guard.
Fall for the 'America makes the best guitars in the world thing' at your own lose. It simply isn't true any more in my opinion. There's far more innovative and far higher and more consistent quality to be found else where these days.
I'm not saying America doesn't make good guitars, cos they obviously do. But guitarists insistence on the big two US manufactures is baffling. If it has to be American, there's a multitude of amazing smaller manufactures and luthiers are more than equally deserving of your attention and hard earned cash.
America as a country has been a pioneer in manufacturing. Not crafting. Don't confuse the two. If you want a real sports car, you'd probably buy European or even Japanese.
Don't want to offend anyone, just my opinion.
Nil Satis Nisi Optimum
Many iconic acts play PRS. Don't have to be from the 70's to be iconic.