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I guess they didn't see the video everyone else did?
Tbh, Doesn't hack me off too much... good luck to the kid
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He's been hired because of who he is - and that generates interest in the company/brand/magazine/show. It will not matter a jot if he is any good at this because people will talk about it because of who it is. If they publish one of his pictures it will gain media interest and result in revenue.
No publicity is bad publicity. They of course understand that people will think it's terrible he's been given this job and will welcome any online discussion about it with open arms. Who knows it may even get discussed on an online forum for guitarists...................
Regardless of what we all think about Mrs Beckham (I'm not a fan) she is an incredible businesswoman. She was a pioneer in building a brand and business simply from her surname. Whilst this whole family brand lifestyle thing is something I don't agree with you cannot deny she's done very well. If you look at the four other spice girls I'm sure they'd love to be able to do another reunion tour again, sell the tickets and rake in the profits, whereas Victoria doesn't need to and can comfortably turn down that sort of money.
In regards to Mercedes (and the others) leasing very expensive cars to celebrities rather cheaply - it's a genius stroke in advertising for them. In the real world people will see them driving these cars (and regardless of what any of us think the majority of people aspire to copy the lifestyle and possessions of celebrities they admire). At the same time they are photographed in their cars, getting into or out of their cars, all these pictures end up in celebrity magazines or on the daily mail website viewed many thousands of times a day more often with the words "Z List Celebrity driving his/her Mercedes SLK". Essentially a nice , free advert that does work !
Therefore if you are well known, you'll probably get more offers and doors will open for you.
Whether we feel this is fair or not, it is generally how society works.
How far past simple vanity projects do her businesses really stretch?
Not a rhetorical question, btw
I would suggest that most women in business and women authors have shagged, and most probably enjoyed it. That's really not unusual or weird.
A quick google suggests she's doing pretty well:
http://www.telegraph.co.uk/finance/businessclub/people/11188510/Victoria-Beckham-named-UKs-top-entrepreneur-worth-210m.html
http://www.telegraph.co.uk/finance/enterprise/11882076/How-rich-are-the-Beckhams-Wealthier-than-the-Queen.html
If you examine it closely do you hold one set of beliefs for famous people you think are somehow worthy and another for those who arent?
To be honest coming from that kind of wealth and access to educatino / opportunities etc that the Bechams have it's in a way less surprising to hear that the kid is succesful. I mean how dumb woud you have to be to fail after that kind of advantage?
I'm sure I read an article discussing the fact that less and less working class kids are going into the arts. As they are strugglng to make ends meet, whereas some kids have the financial backing or a comfort blanket to fall back onto.
You want to talk Celebrity Privilege - look where it got Jimmy Saville (and his victims).
I do object to Sharon Osbourne banning most Ozzy stuff from YouTube though, especially when I've paid for all his albums.
I also object to having to pay a TV licence fee when they waste it on celebrities and I don't watch BBC, although this isn't so much celebrity privilege as much as it is extortion and ineptitude.
I also object to having to pay a council tax rise when it much of it goes in services and benefits to children and the elderly who buy into the celebrity roundabout and waste their money and time on them..
Even worse, Karen Brady.
Remember, it's easier to criticise than create!