“Masterbuilt” or “guitar by stencil”...

ToneControl

SteveRobinson said:

ToneControl said:

if BMW started offering "masterbuilt" versions of their cars, that were tuned better or drove more accurately or more comfortably, because of the way they'd been assembled, there would be lawsuits I think. 

Isn't Alpina the BMW equivalent?

They are a separate company, 

If we were talking about acoustics here, I'd have a different view, but a strat is a production-line product, so I'm drawing the comparison with cars.

Is Fender masterbuilt just specifying more details and choosing woods (possibly), then having an expert luthier assemble it from the parts?  I'd call that master-tuned.

Whereas if the most experienced luthier at Martin, Lowden, Avalon hand-built me an acoustic guitar, I'd call that master-built, since there are a lot more chances to affect the outcome during the making of the guitar.