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https://www.guitarplayer.com/review/fender-tone-master-pro
the Editor’ is 100% paid sponsorship.
I worked in my formative years on a now out-of-print UK guitar magazine. We obviously relied on advertising to pay the bills BUT made it a point to keep our editorial integrity intact.
The line was always 'if you don't have anything nice to say, don't say anything at all' - so you would only very very rarely see anything with a 'bad' review. If it was crap, we didn't bother our readers with it. Something being below average is hardly a fun read or particularly interesting.
We undoubtedly lost advertising as a result. But we also weren't running a public service - I don't think it was our 'duty' to call out bad products.
Personally, I just don't trust Fender to stand by this kind of product in the way that the dedicated makers do. I won't even look at it until they've established a track record of support and updates. They've done a firmware update but it's fixes for bugs that arguably shouldn't have been in the shipped product in the first place.
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I get the impression that's what a lot of influencers do. They won't risk their reputation by raving about something terrible that they don't like so they just decline to review it.
Rabea said as much in a recent video where he answered the question "Why are you positive about everything you review?". He basically said he doesn't want to do whinge videos so if he doesn't like it he sends it back.
Bo Beats the synth reviewer did a round up of things he "declined to review" which was essentially products he thought was shit.
People won't risk promoting something that doesn't land well. Benn Jordan recently quit doing gear reviews because he recommended something the community thought was a rip off and he got so much backlash for it he just stopped doing gear reviews.
We've had 3 firmware updates since launch day (last was on 2/15) and we're working on the next one. Lots of great new features and models on the way.
That's certainly my opinion. Incredibly inspiring already and I'm excited to see where it goes.
It would be nice to see a smaller, cheaper version like the HX Stomp.
That said there was a glorious halcyon era when PRs just cared about getting the game out there and seen and those were their metrics for success and what you thought of it and said in your publications or videos was up to you and none of their business. Certainly back when I initially worked on videogames TV circa '99-2001 and even in marketing stuff up to around 2010ish - which coincides with the rise of youtube I suppose. At which point the new model came in which feels slimy, even when I am working in it
Been uploading old tracks I recorded ages ago and hopefully some new noodles here.