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Let's be honest, from my part it is horrendous geographic snobbery, I will admit it. I was referring to a number of the guitars listed (prior to your mark down admittedly) at around the 2k mark. Now I appreciate a good jazzer, would often be more than this. If we were to consider Gibson, yes you'd be lucky to get a new satin finish 335 for that (although that is a very different beast). But I figure 2k is a lot of money to a good many folk, even 1.5k is and would certainly be enough to have the wife asking questions.
Which probably brings me back to the start, can a far eastern made instrument warrant that price? I get that you love them and I know other brands are doing well with the same business model (Auden make some fine acoustics) so I appreciate I will have to try some Eastmans at some point to make an informed opinion. I probably am just showing my age and the learnt snobbery about countries of origin in guitar circles from when I started playing. As an aside something I have always found bizarre in that border tryst between Canadian and US guitars -can't beat Godin and Larrivee when they get it right imho.
ALL SOLID WOODS. Hand carved AAA grade maple top with hand carved mahogany back of the most exquisite quality and remember this is totally hand made. For anything close to this in the american market I believe you would be paying at least £4000 to £5000
....
Many have a problem with Eastman's prices considering they are far eastern prices, and will prefer to buy a USA built guitar for the price and if you are that way inclined then choose the USA built guitar. For others, with myself included consider guitars like Eastman on merit of their quality and are extremely satisfied with the purchases. As a Eastman guitar owner myself, I am delighted with my guitar. Obviously there are going to be some who will prefer other guitars but that is the way of the guitar market.
The market is diverse enough to satisfy many different needs and I believe consumers are all the better of for the diverse representation.
I would say less than 5% of the UK guitar market gives a damn about buying British and ethics or issues relating to mass production. For me that is a massive shame but again thats just my personal view. I like to believe a guitar has been produced by people who the build process means something. This is why Gibson work force hate their boss so much - and that is why the quality is so poor. The guys on the floor are treated like crap and therefore the quality of the product suffers.
Regarding employee satisfaction, this is a website I have refered to over the years. They seem to have clawed their way back from 1 STAR out of 5 to 1.9 I see but its still dreadful. Only 6% approve of their C.E.O Henry E. Juszkiewicz (based on 146 reviews!!!)
https://www.glassdoor.co.uk/Overview/Working-at-Gibson-Brands-EI_IE6869.11,24.htm
How can you produce a product of ANY quality when people feel so disrespected in their workforce? The answer is you can't.
The issue with Tokai would be that they're finished in poly (at that price point) and sound like a Tokai, which may be great for some and not for others.
Eastman offer the cheapest production hand-built, nitro-finished guitar in the world as far as I can see, in that sense they are the best value for money in their own little niche. The only others that come close that I can think of are Bacchus/Seventy Seven (Japan) and Maybach (Eastern Europe).
You can get the same thing made in the West from Collings, Feline or Heritage but it's going to cost more.
I've not been too impressed with the Tokai's I've heard - to me they tend to have that generic quality that makes me think of Seymour Duncan 59's so it may just be the pickups. Some people love Tokai, some love Edwards you'd really have to try for yourself. Being a lefty I've not been able to play any first hand.
Theres no reason a poly guitar can't sound great, I just balk at the idea of paying over £1k for a guitar that shares the shiny toy look of my old Epi.